Written by Anisha Yadav, Sr. Director, Customer Success – North America, Revinate Edited by Laurie Pumper, Communication Director, HEDNA “If you can’t measure it, you can’t improve it” – Peter Drucker Measuring results is key to setting a baseline of performance. Effectiveness tracking drives Return On Investment. Email marketing is one of the most effective […]

June 16, 2020. During HEDNA@Home session, the Hotel Analytics Working Group co-chair Matthew Goulden moderated a panel discussion. The focus ranged from a look at what the industry looks like today, how we prepare for the future and predictions on what the “new normal” will look like. This article covers the big ideas from the […]

In a recent discussion, participating HEDNA member consultants agreed that significant change is occurring across the entire hotel electronic distribution environment. Like their hotel brands and individual properties, reservation and electronic distribution professionals are being challenged to respond quickly and effectively to the new, and still very fluid, lodging marketplace. The consultants’ HEDNA-facilitated September conversation […]

Machine Learning (ML) and Artificial Intelligence (AI) have been buzzwords for a while, but what do they mean to you and your hotel operations? We all have experienced and appreciated voice recognition systems because they improve our experiences. Amazon Echo and Google Home are well-known examples of consumer goods with embedded AI capabilities. Real-time fraud […]

COVID-19 has had a dramatic effect on the hospitality industry. As the crisis began to unfold, it brought travel to a near standstill. Now as the crisis begins to stabilize in certain countries, regions, and cities, the industry must prepare for the rebound. In these challenging times, hoteliers who continue to rely too much on […]

HEDNA is excited to announce that the Connectivity Working Group has completed a white paper on the Attribute Model. Access the White Paper As a concept, the Attribute Model redefines the traditional hotel product (rate plan + room type) and instead puts the consumer in control of choosing what they want and are willing to […]

On May 27, HEDNA convened a panel discussion of industry experts to discuss strategies on how best to best prepare for the recovery. The panelists included Trevor Stuart Hill, Founder and President of  Revenue Matters, Dave Collier, General Manager of Americas at OTA Insights, Garth Peterson – Managing Director of Americas at IDeaS and was […]

Sonja Woodman, Independent Travel Tech Writer Connie Marianacci, Director, eCommerce Strategy & Performance, NCA Region at Accor Salman Akbar, Director, BI & Analytics, NCA Region at Accor Introduction Salman and I sit at the regional corporate office of Accor. Our specific responsibility is to work with corporate and property level teams to get the best [...]
​Written​ by​ Sonja​ Woodman,​ Independent​ Travel​ Tech​ Writer ​Contributors​ include:​ Ana​ Cachón​ Sánchez,​ NH​ Hotel​ Group In today’s competitive accommodation market, business intelligence (BI) using real-time data is increasingly important for hoteliers to make pricing, distribution and revenue management decisions. But which tools to use and how to successfully implement them across a hotel group [...]

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