Get Involved
HEDNAGET INVOLVED
Where The Work Happens
This is where HEDNA’s work gets done.
From advocacy to technology, HEDNA’s Disciplines chart the course forward — working groups centered on the key areas of the distribution ecosystem, where members collaborate directly on solving industry problems.
The Four Disciplines
Focus on the critical components of distribution.
HEDNA’s Disciplines explore hospitality distribution and work to improve the industry. Members identify critical areas for exploration and form groups to focus on solutions — active year-round through networking, webinars, technical papers, and ongoing discussion.
01 · Content Distribution
Content Distribution
This is how hotels show up across every channel — and increasingly, how they appear inside LLM-driven travel discovery. The Discipline reviews, updates, and publishes transformative practices, and provides education and direction on content standards, guidelines, and best practices.
Join this Discipline →02 · Connectivity
Connectivity
The pipes of distribution. This group provides direction on best practices to all parties requesting live rates from hotels, defines guidelines for managing massive rate request volume, and certifies vendors based on features and technology.
Learn More →03 · Revenue & Data
Revenue & Data
Where algorithmic pricing, RMS tools, and the AI-vs-measurable-impact tension live. This Discipline identifies trends and technologies affecting revenue and helps hoteliers collect, analyze, and use data to make smarter strategic decisions.
Learn More →04 · Payments
Payments
Bringing payments innovation into the hospitality experience — guests, B2B payments, and third-party compensation — through education and best practices that create a collaborative process where payments add real value.
Join this Discipline →Future Leaders
Future Leaders of HEDNA.
A select group of hospitality technology professionals shaping the industry’s next wave of distribution leadership — new perspective, deeper networks, and a direct hand in where HEDNA goes next.
Meet Future Leaders of HEDNA →Committees
HEDNA runs on its volunteers.
Committees run the association. Disciplines advance the industry agenda. Both are open to any employee of a member company, and you don’t need to be a board member or a long-standing member to contribute.
Six committees, each led by co-chairs and supported by board liaisons.
Membership
Attracts and retains members through communications and engagement. Works with the treasurer on member budgets and revenue, benchmarks membership structures against other associations, and recommends fees and tiers.
Education: HEDNA U
Creates HEDNA’s educational materials: classroom courses, online webinars and published guidance. The aim is to raise distribution literacy across the industry, not just among members.
Explore HEDNA U →Marketing
Guards the brand and steers marketing direction (calendars, templates and the look and feel) so HEDNA’s business goals show in how it presents itself.
Sponsorship
Positions the role of sponsorship within HEDNA, runs the annual campaign, and maintains sponsor relationships year-round. Works with the treasurer on sponsor revenue goals and forecasting.
See sponsorship →Conference
Makes every conference a genuine place for professional exchange. Oversees location and hotel selection, shapes program content, and feeds into event budgeting.
See events →Future Leaders of HEDNA
Develops the next generation of distribution leaders through networking and coaching, and takes an active role in member recruitment, conference content and HEDNA’s elections.
Meet Future Leaders →Join a group.
Volunteering is how most people start with HEDNA. Tell us where your interest lies and we’ll point you to the group that fits.
How To Contribute
Share your time and talents, your way.
HEDNA strives to offer an array of opportunities for member involvement, covering a variety of interests, time commitments, and areas of expertise. Contact us and we’ll match your talents and interests with the right opportunity.
1
Join a Discipline
Work alongside peers tackling a specific area of the ecosystem.
2
Author Content
Develop articles and technical papers that move the industry forward.
3
Speak & Present
Share your expertise on panels and webinars.
4
Serve on the Board
Take on a leadership role guiding HEDNA’s direction.
Make a difference in your professional community.
Contact us with your interests so we can match your talents to the right volunteer opportunity.