Get Involved
HEDNAGET INVOLVED
Where The Work Happens
This is where HEDNA’s work gets done.
From advocacy to technology, HEDNA’s Disciplines chart the course forward — working groups centered on the key areas of the distribution ecosystem, where members collaborate directly on solving industry problems.
The Four Disciplines
Focus on the critical components of distribution.
HEDNA’s Disciplines explore hospitality distribution and work to improve the industry. Members identify critical areas for exploration and form groups to focus on solutions — active year-round through networking, webinars, technical papers, and ongoing discussion.
01 · Content Distribution
Content Distribution
This is how hotels show up across every channel — and increasingly, how they appear inside LLM-driven travel discovery. The Discipline reviews, updates, and publishes transformative practices, and provides education and direction on content standards, guidelines, and best practices.
Learn More →02 · Connectivity
Connectivity
The pipes of distribution. This group provides direction on best practices to all parties requesting live rates from hotels, defines guidelines for managing massive rate request volume, and certifies vendors based on features and technology.
Learn More →03 · Revenue & Data
Revenue & Data
Where algorithmic pricing, RMS tools, and the AI-vs-measurable-impact tension live. This Discipline identifies trends and technologies affecting revenue and helps hoteliers collect, analyze, and use data to make smarter strategic decisions.
Learn More →04 · Payments
Payments
Bringing payments innovation into the hospitality experience — guests, B2B payments, and third-party compensation — through education and best practices that create a collaborative process where payments add real value.
Learn More →Future Leaders
Future Leaders of HEDNA.
A select group of hospitality technology professionals shaping the industry’s next wave of distribution leadership — new perspective, deeper networks, and a direct hand in where HEDNA goes next.
Meet Future Leaders of HEDNA →How To Contribute
Share your time and talents, your way.
HEDNA strives to offer an array of opportunities for member involvement, covering a variety of interests, time commitments, and areas of expertise. Contact us and we’ll match your talents and interests with the right opportunity.
1
Join a Discipline
Work alongside peers tackling a specific area of the ecosystem.
2
Author Content
Develop articles and technical papers that move the industry forward.
3
Speak & Present
Share your expertise on panels and webinars.
4
Serve on the Board
Take on a leadership role guiding HEDNA’s direction.
Make a difference in your professional community.
Contact us with your interests so we can match your talents to the right volunteer opportunity.