Content Distribution

The term “content” is just vague enough to mean everything and anything. The hospitality industry is challenged with increasing consumer and third-party distributor demands for lodging content that fuels the search, shop and book process.

Understanding that lodging content is ever-changing, the Content Distribution Discipline is committed to reviewing, updating and publishing transformative practices, and providing education and direction on content standards, guidelines and best practices. We will lead with impactful new initiatives, such as our Travel Safe Initiative with HTNG and OTA, launched in response to consumer information demands due to the COVID-19 pandemic.

This group is passionate about transformative content practices that define compelling information that educates, visually stimulates and engages. In collaboration with the adjacent Connectivity Discipline, we will evolve Attribute-Based Selling, providing holistic guidance to our membership.

Connectivity

Every customer purchasing a lodging accommodation expects the lowest qualified rate and a guaranteed room confirmation.  While simple in theory, the complexity of our industry driven by last room availability, Revenue Management Systems (RMS), third party systems and the many other stresses put on the hotel system, a clear solution is needed.

HEDNA’s Connectivity Discipline will provide direction on the best practices to all involved parties requesting live rates from hotels.  We will define clear guidelines on managing the massive amount of volume, including certifying vendors based on their features and technology.  Education, guidance and consultation are the keys to maximizing connectivity for all parties involved.

Revenue & Data

The industry behaves differently in a post-COVID world. New channels and business models are impacting how we approach the changing landscape of distribution. It’s important to know what impacts the revenue funnel and how data can help us in every aspect of a business, from revenue, marketing, distribution and beyond.

The Revenue & Data Discipline identifies trends and technologies that affect revenue and offer recommendations on data, messaging, and automated revenue management. The Discipline also helps hoteliers collect, analyze, and use their data to make smarter decisions about their strategies.

Payments

If emerging technologies were not enough to make the hospitality industry revisit their payment practices, the year 2020 brought such rapid change of consumer behavior that transitions are now almost inevitable. Do you still carry a wallet when you go out, or just take your phone with you? How do you pay your electricity bill? Is exchanging money still on your to-do list before your next vacation?

The HEDNA Payments Discipline, with global payment experts from our industry and outside, is on a mission to bring payments innovations into the hospitality experience – whether it is about guests, B2B payments or third-party compensations. Through education and best practices, we’re looking for optimal solutions and ROI opportunities to create a collaborative process where payments add value in addition to fulfil their purpose.