The term “content” is just vague enough to mean everything and anything. The hospitality industry is challenged with increasing consumer and third-party distributor demands for lodging content that fuels the search, shop and book process.
Understanding that lodging content is ever-changing, the Content Distribution Discipline is committed to reviewing, updating and publishing transformative practices, and providing education and direction on content standards, guidelines and best practices. We will lead with impactful new initiatives, such as our Travel Safe Initiative with HTNG and OTA, launched in response to consumer information demands due to the COVID-19 pandemic.
This group is passionate about transformative content practices that define compelling information that educates, visually stimulates and engages. In collaboration with the adjacent Connectivity Discipline, we will evolve Attribute-Based Selling, providing holistic guidance to our membership.