The Home for Distribution Professionals

Whether you work in distribution, provide technology to the hospitality industry, or want to elevate your hospitality career by expanding your knowledge and network, we welcome you! Our members come from hotels, representation companies, management companies, GDSs, switch companies, software providers, OTAs, tour operators, payment service providers, industry consultants and educational institutions.

We Have Four Membership Levels

Each level gets you access to members-only benefits, as well as exclusive pricing for our events and conferences.

Hospitality Professionals $1,500 Annual Dues

Hospitality Professionals are in the business of hospitality. This level is for any lodging hospitality company, hotel chain or hospitality management / representation company, including companies that manage primary inventory for hotels on distribution channels or manage the operations of hotels.

Technology Partners $1,500 Annual Dues

This level is open to companies and individuals that provide products or services to Hospitality Professionals including, but not limited to: distribution channels/systems (including GDS and Internet distributors), technology providers, payment providers, travel agencies, tour operators, wholesalers, GDSs, OTAs and ARC/IATA/CLIA affiliates.

Industry Experts $350 Annual Dues

Our Industry Experts provide consulting services to the hospitality industry. As part of this reduced membership, this level is open to individuals with a written agreement to provide in-kind services to HEDNA on an annual basis and requires Board approval.

$250 Annual Dues

Our Educators train, educate and support hospitality professionals. This level is open to educational institutions, not-for-profit associations and not-for-profit corporations, and requires Board approval.

Membership Benefits

HEDNA provides its members with the meaningful networking and educational opportunities they need to navigate the fast-evolving landscape of hotel electronic distribution. Position yourself and your company for growth and success with the following member benefits:


Connect with your peers and cultivate your network as part of our tight-knit global community. We are a network of collaborative peers that share challenges, inspire each other, and drive the business of hospitality forward, together.


Learn from industry experts and share your expertise with your peers at our global series of industry-defining conferences and intimate local events.



Our members include valued technology partners across the hospitality space. This is your opportunity to shape today’s hospitality technologies and influence roadmaps that tackle tomorrow’s challenges.


Find the right talent for your organization. Members are able to post and search current open positions within the industry.

We Look Forward to Welcoming you to HEDNA!

Through our programming, content, and advocacy, we help our stakeholders appreciate the nuances of today’s technologies, the impact of kinetic trends and the challenges of tomorrow.

We Are... Educators

Passionate about education and professional development, we are hospitality professionals from across disciplines. We believe knowledge sharing is essential to advancing our industry.

We Are... Advocates

Pushing for better technology and more efficient distribution, we are advocates for distribution as the engine of hospitality. Strategic and resourceful, we deploy our energy towards moving our industry forward, together.

We Are... Collaborators

Working across companies and disciplines, we are a network of peers that collaborate to share knowledge and inspire each other to build a brighter future together for an industry we love.

A Key HEDNA Feature: Networking

Connect with your peers and cultivate your network as part of our global community. We are a network of peers that share challenges, inspire each other, and drive the business of hospitality forward, together.