Who We Are
HEDNAWHO WE ARE
Our Organization
Distribution professionals, working together.
HEDNA is the global community improving the efficiency and effectiveness of hotel distribution — through collaboration, education, and the professional connections a fast-changing industry needs.
100
Member organisations
24
Hotel groups
50,000+
Properties
1991
Founded
Our Mission
Simplify hospitality distribution.
HEDNA is a global community of hospitality professionals, technology providers, educators, and consultants passionate about elevating the role of distribution. Through influence, collaboration and networking, we elevate careers, unlock new business opportunities, and drive the business of hospitality forward — together. Our global conferences, local networking events, and industry working groups help our stakeholders appreciate the nuances of today’s technologies, gauge the impact of today’s trends, and prepare for the challenges of tomorrow.
We Are Educators
Passionate about education and professional development, we are hospitality professionals from across disciplines who believe knowledge sharing is essential to advancing our industry.
We Are Advocates
Pushing for better technology and more efficient distribution, we champion distribution as the engine of hospitality — strategic, resourceful, and focused on moving the industry forward.
We Are Collaborators
Working across companies and disciplines, we are a network of peers who share knowledge, inspire each other, and build a brighter future together for an industry we love.
Leadership
Board of Directors
We couldn’t do it without our volunteer board. Since 1991, HEDNA leaders have been committed to the mission of elevating distribution worldwide.
Board Members at Large
Alexa Montgomery Krnjaic
Senior Director, Distribution Strategy · Choice Hotels International
LinkedIn
Our Community
A truly global membership
Member support means everything. Our members represent every corner of hospitality — from the largest hotel brands to educational institutions to technology providers — with operations spanning all six continents.
100 member organisations — 24 hotel groups, 67 technology providers, 8 consultancies and 1 university. Our hotel-group members alone represent more than 50,000 properties worldwide.
Hospitality Professionals
Accor HotelsAtlantis, The Palm DubaiBWH Hotel GroupChoice HotelsCivitel Hotels & ResortsCoast HotelsEOS HospitalityHilton WorldwideIHG Hotels & ResortsImperial London HotelsJumeirahLeonardo HotelsLoews Hotels & CoMaritim HotelsMarriott International, Inc.Maxx Royal & Voyage HotelsMGM Resorts InternationalOmni Hotels and ResortsPalms Casino ResortPreferred Hotels & ResortsRed RoofRosewood Hotels & ResortsSchulte Hospitality Group - Boutique & LifestyleThe Godfrey Hotel HollywoodTravel + Leisure CoTUI Hotels & ResortsVail ResortsVillage HotelsWyndham Hotels & Resorts
Technology Professionals
123COMPARE.MEAegis General InsuranceAgodaAirbnbAmadeus Hospitality Americas, Inc.API Global SolutionsAven HospitalityBCD TravelBlastnessBonotel Exclusive TravelBooking.comBusy RoomsCapital One TravelChargebacks911Cellpoint DigitalCLOUD IT, Inc.CloudbedsDayuse.comD-EDGEDelta VacationsDerbySoftDidaTravel Technology Singapore Pte. Ltd.DuettoEmerging Travel GroupExpedia GroupFlex Pay by UpgradeFora Travel, Inc.Gekko GroupHBX GroupHotel EngineHotel Trader LLCHotelPlannerHotelPORTHotelREZ Hotels & ResortsHyperfunnelHyperGuestIBS SoftwareLeonardoLighthouseNexus Travel TechnologiesNuiteeNuveiOracle HospitalityPricelinePerkPOST Hospitality PaymentsProfitroomProtect GroupPublicis SapientQuality ReservationsRateGainReconlineRevinateRoibosRoomPriceGenieSabre Travel SolutionsSERP Data SolutionsShiji DistributionSHR GroupSiteMinderSojernTravel CuriousTravel Funders NetworkTravelportTrip.com GroupUATP – Universal Air Travel PlanVertical Booking USAVisaVoxel, an Amadeus CompanyWebbedsWorldpayXanderPay
Industry Experts
EPiC SpecialistsHospitality Technology ConsultingPROVision PartnersRegulus CollectiveRockCheetahStayflows Inc.Ten Three Consulting GroupXEA Consulting
Educators
NYU School of Professional Studies
A note on our history: Hospitality Technology Next Generation (HTNG) served for years as the premier technology solutions association in hospitality. In 2021, HTNG completed a strategic combination with AHLA, becoming a committee dedicated to expanding its reach as the leading voice for hospitality technology globally. HTNG’s workgroups continue to develop best practices, standards, and guidance alongside HEDNA’s own disciplines.
Our Partners
Organizations that power our mission
HEDNA's work throughout the year is made possible by the generous support of our Annual Partners and Association Partners.
Annual Partners
Association Partners
Get involved with HEDNA
Contribute to the advancement of distribution by sharing your time and talents. HEDNA offers opportunities for every interest, time commitment, and area of expertise.