Where distribution leaders think out loud.
Opinion pieces to move the industry forward, from leaders across distribution and travel technology.
Views published under HEDNA Voices are each author's own and do not represent HEDNA, its members or their employers. HEDNA publishes a range of perspectives.
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Hotels optimized the price. Why not the partnership?
The industry spent forty years automating one number and left everything next door to it — channel mix, segment deals, partnership terms — on a manual cadence. Jeremy Mahoney argues the next unlock isn't a smarter price but structured opportunity data, with responses from eight contributors across revenue management, hotel commercial leadership, connectivity and the seller side.
Jeremy Mahoney
Director North America, Agoda · Secretary, HEDNA Board
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Additional member and board perspectives will appear here as they're published.
Views published under HEDNA Voices are each author's own and do not represent HEDNA, its members or their employers. HEDNA publishes a range of perspectives.