HEDNA U is a comprehensive resource guide and knowledge bank for Distribution practices in Hospitality. HEDNA U is comprised of:

Instructional videos for on-demand learning

In-person educational content in a classroom setting

Printed materials and thought pieces


Informal Fireside Chats among professionals

Our Approach

With so much changing so rapidly, HEDNA has reengineered its educational content curation. We provide avenues and facilitate methods but rely on our membership (as the ultimate subject matter experts) to help us curate content, decide what is most important and where/how we should feature it. Our HEDNA Studio initiative is the ideal avenue to produce a variety of content. HEDNA U content is exclusively available to HEDNA Members.
Want to learn more, volunteer, or sponsor? Send us a note.Email info@hedna.org »
Ready to unlock all of the exclusive HEDNA U content?Become a Member »

HEDNA U 101-102: Introduction to Distribution

An introductory level discussion of basic components of hospitality distribution.

HEDNA U 201: Distribution Marketing and Management

With all aspects of the guest journey, hoteliers and third party channels will need to assess the effectiveness of content delivery and channels. This session aims to provide a framework to assess assignment of resources.

HEDNA U 202: Guest Engagement Throughout

There are a series of critical steps in the guest journey. Understand how to better engage with the guest before, during and after the booking, including upselling, rate shopping, and measurement. This session looks at how hoteliers can best offer the right room at the right price at the right time, as well as how to upsell ancillary products, enhance the guest experience, encourage while on property and encourage repeat visits.

HEDNA U 203: Revenue Management

This session covers the importance of revenue management in the overall distribution landscape. Revenue management is the critical element that addresses the need for data driven occupancy and pricing forecasts to maximize revenue.

Access HEDNA U content in a variety of ways

Attendees at our global distribution conferences have access to HEDNA U modules on Education Monday.

Sessions are available at select networking events during the year.

Following the guest journey from dreaming to payment

The HEDNA U curriculum has been completely redesigned to provide the highest quality learning experience that will keep you at the cutting edge of our industry. Our new modules follow the guest journey from booking to payment.

Training for Your Team

With our global network of subject matter experts who serve as our HEDNA U instructors, we have the ability to bring training sessions to your location. With options for hosting education sessions that are open to the community or private for your team, contact us to find out more about this opportunity.