Get Involved/Revenue & Data Discipline
HEDNARevenue & Data
One of Four HEDNA Disciplines
Revenue & Data Discipline
Where algorithmic pricing, revenue management systems, and the tension between AI-driven demand and measurable impact come together. This Discipline identifies the trends and technologies shaping hotel revenue — and helps hoteliers collect, analyze, and act on data to make smarter strategic decisions.
Mission
Better data, faster decisions
The Revenue & Data Discipline exists to advance the hospitality industry’s ability to make smarter, faster decisions powered by better data. We convene practitioners, technologists, and distribution leaders to define shared standards, close knowledge gaps, and translate emerging data capabilities into practical value for hotels.
As the landscape shifts, understanding what moves the revenue funnel — and how data supports every part of the business, from revenue and marketing to distribution and beyond — has never mattered more.
Vision
A hospitality industry where revenue and data professionals operate with clarity, confidence, and interoperability — where the right data is accessible, actionable, and trusted across the distribution ecosystem.
Strategic Pillars
Three problems worth solving together
01 · Accessible Data
Accessible Data
Breaking down silos across PMS, CRS, RMS, and channel data.
02 · Actionable Insights
Actionable Insights
Turning complex datasets into decisions that drive revenue.
03 · Industry Alignment
Industry Alignment
Building shared language and frameworks across vendors and operators.
Focus Areas
What the Discipline is working on
Algorithmic Pricing & Revenue Management
How RMS tools, dynamic pricing, and automation are reshaping revenue strategy.
AI and Measurable Impact
Where AI is changing demand and discovery, and how — or whether — its influence can be measured and attributed.
Data Standards & Interoperability
Breaking down silos across PMS, CRS, RMS, and channel data so information flows and can be trusted.
Distribution Economics
Acquisition cost, attribution, and the shifting economics of direct versus intermediated demand.
Automated Revenue Management & Messaging
Recommendations on data, messaging, and automation across the revenue funnel.
Leadership
Who’s steering the Discipline
Chaired by a practitioner, guided by a board member and two Future Leaders of HEDNA leads.
Chair
Anisha Yadav
TRevPAR Insights
Board Member
Miki Gulati
Corporate Director – Distribution Partnerships, Omni Hotels
FLoH Member Lead
Sushant Mathur
Senior Director, Data Intelligence & Insights, Sabre
FLoH Member Lead
Francesco Donisi
Senior Technical Partnership Manager, Capital One
Current Initiatives
Active year-round, not just at conference
- Webinars and blogs on revenue, data, and distribution topics
- Main-stage and panel sessions at HEDNA events
- Contributions to HEDNA research and insights
- Year-round member discussion and collaboration
Get Involved
There’s a role for every level of time and expertise
1
Join the Discipline
Collaborate with peers on revenue, data, and distribution problems.
2
Author content
Develop articles and technical papers that move the industry forward.
3
Speak & present
Share your expertise on panels and webinars.
4
Serve on the board
Take on a leadership role guiding the Discipline’s direction.
Ready to shape where revenue and data are headed next?
The Revenue & Data Discipline is active year-round — there’s a seat for every level of time and expertise.