Archive for the
‘Industry News & Trends’ Category

Written by Lorie Grant, Director Product Performance Analytics & Insight at IHG Hotels and Resort and Chakradhar Munjuluri, Product Manager Third Party Distribution at Choice Hotels Edited by Emilie Galle, Director International Marketing and Distribution at Choice Hotels and Laurie Pumper, Communication Director, HEDNA Note: The views are those of the authors and not necessarily […]

News from the Hotel Analytics Working Group 2021 was the hospitality industry’s year of recovery.  During this time, the hotel analytics working group focused on two areas: Customer lifetime value and key online levers to better track investments, tactics, and impact on different channels. Improved reporting through collaboration to develop ideal dashboards for key stakeholders. […]

Written by Vineeth Purushothaman, Regional Director, Commercial Planning & Distribution EMEA at Wyndham Hotels & Resorts & Ana Cachon, Sales Manager – Distribution at NH Hotel Group Edited by Laurie Pumper, Communication Director, HEDNA Data is everywhere. It is powerful. It is overwhelming. Different people interpret it. We focus on data within our areas of […]

As an introduction to HEDNA Miami, the Hotel Analytics Working Group Co-chairs Connie Marianacci and Anisha Yadav generated discussion with key content contributors. The session focused on data challenges, the importance of effective dashboards, creating data synergies to optimize the channel mix, and avoiding silos. Contributors: Edoardo Dal Negro, Co-Founder at Blinkup Andrew Corke, Business […]

Written by Gideon Dean, Vice President of Partnerships, Michael Brizendine and Raju Pillai at Onyx CenterSource & Kaycee Rodgers, Data Analyst at Hotel Engine Edited by Laurie Pumper, Communication Director, HEDNA Between data infrastructure, visualization tools, reporting cadence, and more, reporting and analytics is an expansive subject with a wide range of variables to consider. […]

Part 2 of 2 — Read part 1: How to Set up Your Business Intelligence Project for Success Written by Andrew Corke, Business Intelligence Director at Travelport & Daniel Stankiewicz, Independent Director of Revenue Management Edited by Laurie Pumper, Communication Director, HEDNA The Business Intelligence (BI) project process is full of pitfalls, but they’re avoidable […]

By Dean Schmit, Founder Base Camp Meta  “The more things change, the more they stay the same.”  That phrase was coined by French writer Jean-Baptiste Alphonse Karr in 1849.  The quote has largely held true over the years, even when it comes to digital marketing. We do not need to tell anyone that 2020 has […]

Part 1 of 2 Written by Andrew Corke, Business Intelligence Director at Travelport & Daniel Stankiewicz, Independent Director of Revenue Management Edited by Laurie Pumper, Communication Director, HEDNA The vast amount of Data and Visualization options can be overwhelming, often becoming obstacles to  the success of a Business Intelligence (BI) project. This blog suggests guidelines […]

Written by Edoardo Dal Negro, Co-Founder at Blinkup & Virginie Rouault, Manager Sales Europe at citizenM Edited by Laurie Pumper, Communication Director, HEDNA A growing number of companies maximize investments aimed at retaining customers for as long as possible. In fact, it is much cheaper to market to a loyal customer than to new customers.  […]

Written by Anisha Yadav, Sr. Director, Customer Success – North America, Revinate Edited by Laurie Pumper, Communication Director, HEDNA “If you can’t measure it, you can’t improve it” – Peter Drucker Measuring results is key to setting a baseline of performance. Effectiveness tracking drives Return On Investment. Email marketing is one of the most effective […]

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