Archive for the
‘Industry News & Trends’ Category

Written by Gideon Dean, Vice President of Partnerships, Michael Brizendine and Raju Pillai at Onyx CenterSource & Kaycee Rodgers, Data Analyst at Hotel Engine Edited by Laurie Pumper, Communication Director, HEDNA Between data infrastructure, visualization tools, reporting cadence, and more, reporting and analytics is an expansive subject with a wide range of variables to consider. […]

Part 2 of 2 — Read part 1: How to Set up Your Business Intelligence Project for Success Written by Andrew Corke, Business Intelligence Director at Travelport & Daniel Stankiewicz, Independent Director of Revenue Management Edited by Laurie Pumper, Communication Director, HEDNA The Business Intelligence (BI) project process is full of pitfalls, but they’re avoidable […]

By Dean Schmit, Founder Base Camp Meta  “The more things change, the more they stay the same.”  That phrase was coined by French writer Jean-Baptiste Alphonse Karr in 1849.  The quote has largely held true over the years, even when it comes to digital marketing. We do not need to tell anyone that 2020 has […]

Part 1 of 2 Written by Andrew Corke, Business Intelligence Director at Travelport & Daniel Stankiewicz, Independent Director of Revenue Management Edited by Laurie Pumper, Communication Director, HEDNA The vast amount of Data and Visualization options can be overwhelming, often becoming obstacles to  the success of a Business Intelligence (BI) project. This blog suggests guidelines […]

Written by Edoardo Dal Negro, Co-Founder at Blinkup & Virginie Rouault, Manager Sales Europe at citizenM Edited by Laurie Pumper, Communication Director, HEDNA A growing number of companies maximize investments aimed at retaining customers for as long as possible. In fact, it is much cheaper to market to a loyal customer than to new customers.  […]

Written by Anisha Yadav, Sr. Director, Customer Success – North America, Revinate Edited by Laurie Pumper, Communication Director, HEDNA “If you can’t measure it, you can’t improve it” – Peter Drucker Measuring results is key to setting a baseline of performance. Effectiveness tracking drives Return On Investment. Email marketing is one of the most effective […]

June 16, 2020. During HEDNA@Home session, the Hotel Analytics Working Group co-chair Matthew Goulden moderated a panel discussion. The focus ranged from a look at what the industry looks like today, how we prepare for the future and predictions on what the “new normal” will look like. This article covers the big ideas from the […]

In a recent discussion, participating HEDNA member consultants agreed that significant change is occurring across the entire hotel electronic distribution environment. Like their hotel brands and individual properties, reservation and electronic distribution professionals are being challenged to respond quickly and effectively to the new, and still very fluid, lodging marketplace. The consultants’ HEDNA-facilitated September conversation […]

Machine Learning (ML) and Artificial Intelligence (AI) have been buzzwords for a while, but what do they mean to you and your hotel operations? We all have experienced and appreciated voice recognition systems because they improve our experiences. Amazon Echo and Google Home are well-known examples of consumer goods with embedded AI capabilities. Real-time fraud […]

COVID-19 has had a dramatic effect on the hospitality industry. As the crisis began to unfold, it brought travel to a near standstill. Now as the crisis begins to stabilize in certain countries, regions, and cities, the industry must prepare for the rebound. In these challenging times, hoteliers who continue to rely too much on […]

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