Founded 1991 · The only global forum dedicated to hotel distribution
HEDNA is where hotel distribution gets figured out.
We bring hotels, technology providers and intermediaries into one room to set the standards, publish the research and solve the problems that make distribution work.
What we do
Four Disciplines, one job: make distribution simpler.
Members do the work in four standing Disciplines. Each one publishes guidance, sets practice and takes on the problems its part of the industry is actually stuck on.
Content Distribution
How hotels show up across every channel — standards, guidelines and best practice for the content that sells the room.
Connectivity
The pipes. Guidance for anyone requesting live rates, how to manage request volume, and vendor certification.
Revenue & Data
The trends and technologies moving revenue — data, messaging and revenue management, with recommendations hoteliers can use.
Payments
Guest payments, B2B payments and third-party compensation — making payments add value beyond fulfilment.
Events
Two global conferences a year.
Europe in September, North America in January. Both are open to non-members.
HEDNA Europe · Global Distribution Conference
HEDNA Lisbon 2026
28
Days
06
Hrs
08
Min
35
Sec
You don't have to be a member to attend.
Early bird from $1,695 non-member · $695 member (+VAT)
Not a member yet? Save up to $1,000 by joining first →
HEDNA North America · Global Distribution Conference
HEDNA Dallas 2027
Registration opens later this year.
Get event updatesWho it's for
Three seats at the same table.
Distribution only works when all three sides are in the conversation. That is the whole reason HEDNA exists.
Hotels & brands
Get ahead of what's changing
Benchmark your commercial team against the industry, and shape the standards your channels will run on.
- State of Distribution benchmarking
- Practitioner-led working groups
- Distribution Fundamentals training
Technology providers
Build against real demand
Use the membership as a sounding board — hear the problems first-hand and influence where distribution technology goes next.
- Vendor certification
- Connectivity best practice
- Direct access to buyers
Intermediaries & consultants
Set the shared language
Work on the definitions, taxonomies and standards the whole channel depends on — and get your expertise in front of it.
- Cross-industry working groups
- Published guidance
- Speaking and contribution
Membership
The companies already in the room.
Member organisations span the world's largest hotel groups, the major GDS and connectivity providers, payments platforms and bedbanks.
100
member organisations
24 hotel groups · 67 technology providers · 8 consultancies · 1 university
50,000+
properties represented by our hotel members
Marriott, Hilton, Wyndham, Choice, IHG, Accor and BWH alone account for more than 52,000, from their own published 2026 figures. The full membership is larger.
8
Annual Partners funding the year's work
Plus four Association Partners — NYU SPS, HSMAI, AHLA/HTNG and Phocuswright.
Our partners
Organizations that power our mission.
HEDNA's work throughout the year is made possible by the support of our Annual Partners and Association Partners.
Annual Partners
Association Partners
HEDNA Research · Free access
What the industry is reading.
Public · No login required
2025 State of Distribution Report
HEDNA's flagship benchmarking report on how hotel commercial teams are organising around new technology.
Get Your Copy →Public · No login required
The Value of Corporate Travel 2025
An analysis of managed travel segments and channel behaviour, produced with Amadeus, Sabre and Travelport.
Access Your Copy →Members · Full brief
HEDNA Pulse · Educational brief · August 2026
Taxes, Fees & the Distribution Gap
One room night. Three taxes. Four systems that disagree. How tax configuration errors propagate through the distribution chain — and why the property usually finds out only when a booking fails at checkout.
Read the Brief →Public · No login required
What's new · HEDNA Voices
Hotels optimized the price. Why not the partnership?
The industry spent forty years teaching one number to move on its own — Jeremy Mahoney (Agoda, HEDNA Board) makes the case for structured opportunity data.
Read the Piece →Membership
Why members join.
Elevate distribution in your company
Professional development that equips you to strengthen distribution strategy where you work — including Distribution Fundamentals, free with membership.
Build a global network
An engaged community to grow your business, expand your knowledge and find the people solving what you're solving.
Influence what comes next
Research, events and working groups that put you in the room where distribution standards and practice are actually decided.
Distribution is the engine that powers hospitality.
Join the only global forum dedicated to it — or come to a conference first and see for yourself. Membership starts at $50 for students, $250 for single properties.