Posts Tagged
‘hotel analytics’

Part 1 of 2 Written by Andrew Corke, Business Intelligence Director at Travelport & Daniel Stankiewicz, Independent Director of Revenue Management Edited by Laurie Pumper, Communication Director, HEDNA The vast amount of Data and Visualization options can be overwhelming, often becoming obstacles to  the success of a Business Intelligence (BI) project. This blog suggests guidelines […]

Written by Edoardo Dal Negro, Co-Founder at Blinkup & Virginie Rouault, Manager Sales Europe at citizenM Edited by Laurie Pumper, Communication Director, HEDNA A growing number of companies maximize investments aimed at retaining customers for as long as possible. In fact, it is much cheaper to market to a loyal customer than to new customers.  […]

Written by Anisha Yadav, Sr. Director, Customer Success – North America, Revinate Edited by Laurie Pumper, Communication Director, HEDNA “If you can’t measure it, you can’t improve it” – Peter Drucker Measuring results is key to setting a baseline of performance. Effectiveness tracking drives Return On Investment. Email marketing is one of the most effective […]

June 16, 2020. During HEDNA@Home session, the Hotel Analytics Working Group co-chair Matthew Goulden moderated a panel discussion. The focus ranged from a look at what the industry looks like today, how we prepare for the future and predictions on what the “new normal” will look like. This article covers the big ideas from the […]