Global Distribution Conference

Munich | June 4 – 6, 2024


Schedule subject to change.



10:00 a.m. – 1:00 p.m.
Registration Open
11:00 a.m. – 1:00 p.m.
HEDNA University (*requires sign-up during online registration)
A high level introduction into the world of distribution for first time attendees or anyone in need of a quick refresher course in Distribution 101. We’ll cover the acronyms (not all of them – we don’t have enough time for that!), the key players, the terminology, and the basic ingredients for a comprehensive distribution strategy.
Speaker details coming soon. 
1:00 p.m. – 5:00 p.m.
Interactive Workshops and Sessions – Track 1
Details coming soon.
1:00 p.m. – 5:00 p.m.
Fintech Workshops and Sessions – Track 2
We’ll spend the afternoon breaking down trends in FinTech with a renewed emphasis on costs and margins, simplification and guest experience.
3:00 p.m. – 6:00 p.m.
Check In and Registration Open
3:00 p.m. – 6:00 p.m.
What is a ‘regi-ception’ you ask? Registration resumes for those who didn’t attend earlier sessions and all should come by and stay for a snack, a drink, a chat or a hang.



8:00 a.m. – 9:00 a.m.
8:00 a.m. – 5:00 p.m.
Check-In & Registration Open
9:00 a.m. – 9:20 a.m.
President’s Welcome
Join Chris as he introduces our main stage sessions and kicks off a busy Day One.
Chris Murdock, HEDNA President
9:20 a.m. – 9:40 a.m.
Phocuswright Presents
Session details coming soon.
Florence Kaci, Phocuswright
9:40 a.m. – 10:00 a.m.
Turning Data into Revenue Driving Decisions
What data points are the most important for decision-making in today’s dynamic landscape for hotels? Which metrics are most vital for optimal revenue generation and how to practically access, use and validate them, and why creating a daily routine around data is becoming more important.
Nic Owen, Siteminder
10:00 a.m. – 10:15 a.m.
Elevating the Hotel Guest Experience from Booking to Payments
Using several marking ‘Moments of Truth’ and neuroscience theories or ‘Peak-End Rule’, Discover highlights what aspects create the best UX experience from booking to payments.
Ana-Maria Leonte, Discover
10:15 a.m. – 11:00 a.m.
Networking & Refreshment Break
11:00 a.m. – 11:20 a.m.
A Presentation from the Industry’s Global Policy Alliance – A Can’t Miss Session on Transparency, Fairness and Consumer Choice
The Global Travel Tech Association brings together Amadeus, Booking Holdings, eDreams ODIGEO, Expedia Group, Skyscanner and Travelport. These leaders in travel technology will advocate for global policy solutions across a host of regulatory issues from data privacy to taxes and sustainability. We’ll hear directly from the group’s Secretary General, Emmanuel Mounier, on what they’re working on and what we might see down the road from international governing bodies.
Emmanuel Mounier, Global Travel Tech
11:20 a.m. – 11:40 a.m.
HEDNA’s Day in the Life Series: A Hotelier POV
Session details coming soon.
11:40 a.m. – 12:00 p.m.
Full Scale PMS Implementation – In a Few Weeks?
When it comes to PMS migrations, we usually speak in terms of months, sometimes years – but weeks? Join us in a conversation with Apaleo’s co-founder to discuss some of their most recent groundbreaking implementations, how they did it and what the industry can learn.
Philip von Ditfurth, Apaleo
12:00 p.m. – 1:30 p.m.
1:30 p.m. – 1:50 p.m.
Global Travel Trends: Hotel Performance Tracker and Distribution
European hotel performance trends, understanding the principles of benchmarking to show how hotels can use the data to drive profitability.
Details coming soon
1:50 p.m. – 2:10 p.m.
Unpacking the Asian Travel Landscape – A Prequel to HEDNA Bangkok!
And there’s a lot to unpack – checking in on Asia post COVID, changes in consumer behavior, navigating the vast landscape and why localization is key and predictions for the remainder of 2024 and beyond.
Tarik Fadil, Agoda
2:10 p.m. – 2:30 p.m.
Main Stage Session
Session Coming Soon.
2:30 p.m. – 3:30 p.m.
Networking & Refreshment Break
3:30 p.m. – 5:00 p.m.
Payments Masterclass
The Unspoken Truth behind 25% of your Distribution Cost – a series of expert panels that will strive to separate payment facts from fiction, analyze the guest experience now and in the future and make a strong case for deeper alignment of workflows among distribution, payments and data teams.
Details coming soon.
5:00 p.m. – 6:00 p.m.
Future Leaders of HEDNA Reception (Invite Only)
7:00 p.m. – 10:00 p.m.
HEDNA Evening Event



8:00 a.m. – 9:00 a.m.
8:00 a.m. – 12:30 p.m.
Check-In & Registration Open
9:00 a.m. – 9:20 a.m.
Chris and Natalie Unscripted
Join our President and Vice President as they hit the stage and discuss HEDNA, what we’re up to and what we’re thinking about for the rest of 2024.
Chris Murdock, HEDNA President; Natalie Kimball, HEDNA Vice President
9:20 a.m. – 9:40 a.m.
HEDNA’s Day in the Life Series: A Technologist’s POV
Hopper’s Alexander Gevers Deynoot joins us in a fireside chat to discuss their recent launch of HTS, what prompted the move, why now and how this new solutions endeavor might pave the way for a smoother more efficient Day in the Life…for our hoteliers and our guests.
Alex Gevers Deynoot, Hopper
9:40 a.m. – 10:00 a.m.
The Emergence of Digital and Commerce Media in Distribution
This session explores how the convergence of distribution and marketing can increase revenue and enhance traveler engagement. By understanding distribution’s role in commerce media, attendees will gain actionable insights into optimizing their efforts and driving bookings. Join us to explore innovative pathways for revenue growth, customer acquisition and brand differentiation in the era where commerce media and hotel distribution meet.
Eric Brackmann, Koddi
10:00 a.m. – 11:00 a.m.
Networking & Refreshment Break
11:00 a.m. – 11:30 a.m.
Creating the Next Generation of Distribution Professionals
A spotlight on our global HEDNA U initiatives and candid discussion about educating our next generation of leaders.
Details coming soon.
11:30 a.m. – 1:00 p.m.
Distribution Masterclass
Details coming soon.
1:00 p.m. – 2:30 p.m.