Get Involved
Committees & Disciplines
HEDNA runs on its volunteers. Committees keep the association working; Disciplines move the industry's technical agenda forward. Both are open to any employee of a member company.
How it works
Two kinds of group, two kinds of contribution.
People often ask which one to join. The short answer: Committees run HEDNA, Disciplines advance hospitality distribution. Pick the one that matches what you want to spend your time on.
Committees
Operational groups that keep the association running — membership, education, marketing, sponsorship, conferences and the Future Leaders programme. Join one if you want to shape how HEDNA itself works.
Disciplines
Subject-matter groups that produce the guidance, standards work and best practice the industry actually uses. Join one if you want to work on the substance of distribution.
Committees
Running the association.
Six committees, each led by co-chairs and supported by board liaisons.
Membership
Attracts and retains members through communications and engagement. Works with the treasurer on member-related budgets and revenue, benchmarks membership structures against other associations, and recommends fees and tiers.
Education — HEDNA U
Creates HEDNA's educational materials: classroom courses, online webinars and published guidance. The aim is to raise distribution literacy across the industry, not just among members.
Marketing
Guards the brand and steers marketing direction — calendars, templates and the look and feel — so HEDNA's business goals are reflected in how it presents itself externally.
Sponsorship
Positions the role of sponsorship within HEDNA, runs the annual campaign, and maintains sponsor relationships year-round. Works with the treasurer on sponsor revenue goals and forecasting.
Conference
Ensures every conference is a genuine place for professional exchange and reflects the membership's range of interests. Oversees location and hotel selection, shapes programme content, and feeds into event budgeting.
Future Leaders of HEDNA
Develops the next generation of distribution leaders through networking and coaching, and takes an active role in member recruitment, conference content and HEDNA's elections.
Disciplines
Advancing the industry agenda.
Five subject-matter groups working on the problems distribution keeps running into.
Content Distribution
Focused on content practices that genuinely inform and engage. Works alongside Connectivity to evolve Attribute-Based Selling and give members practical guidance on it.
Connectivity
Sets out best practice for everyone requesting live rates from hotels — managing volume at scale and certifying vendors on features and technology.
Payments
Brings payments innovation into the hospitality experience, covering guest payments, B2B and third-party compensation, and looks for solutions where payments add value rather than just settle a bill.
Data & Analytics
Deliberately broad, because analytics touches revenue, marketing and distribution alike. Helps hoteliers collect, store and use their data to make better strategic decisions.
Revenue Optimization
Identifies which data attributes distribution channels must capture and whether today's platforms can handle them — including the connectivity enhancements attribute-based selling will demand.
Join a group
Volunteering is how most people start with HEDNA.
You don't need to be a board member or a long-standing member company to contribute. Tell us where your interest lies and we'll point you to the group that fits.