What We Do - Working Groups

Key to HEDNA’s mission, Working Groups explore and shape the hotel electronic distribution industry. Members identify critical areas in need of consideration and form groups to focus on specific projects. Active throughout the year, they generate invaluable resources and conduct meetings at HEDNA's annual conferences.

Members are encouraged to make a difference by participating. Click the links below to get involved in the Working Group communities online.

The Payments Forum and its associated Working Groups address payment-related issues within the industry and identifies the need for standards in the areas of interfaces, databases, regulations and privacy. It aims to drive implementation of such standards in cooperation with distribution channels, banks, card schemes and payment technology providers and to promote the adoption of approved standards/guidelines by members.

Mike Carlo, CEO & Founder, XanderPay
Pascal Burg, Director, Edgar Dunn & Company

Open Payment Alliance

Xavier Ginesta, Chairman, Voxel Group
Rachel Neal, Onyx CenterSource

Learn More and Join the Open Payment Alliance

Third Party Commissions

Luis Hernandez, Manager, Distribution and Intermediary Sales, Americas, IHG
Faith Marshall, NTT Data
Jennifer Sampson, Chief Operating Officer, Onyx CenterSource

Learn More and Join the Third Party Commissions Working Group

The Content Working Group is taking on the challenges of content distribution, interoperability between hotel systems and distributors, and the lack of consistency of data used in search, shopping, and content transactions. The group is committed to identifying and improving the challenges in creating, managing, and distributing content across diverse channels.

Sylvain Courtial, Senior Manager, Product Management for Hotel Distribution, Amadeus
Ben Levine, Senior Account Manager - Connectivity, Booking.com
Dee Thomas, Director of Content Services, DerbySoft

Learn More and Join the Content Working Group 

The Mobile Working Group explores mobile technology’s value and helps to solve barriers to mobile entry in the hospitality industry. The group evaluates mobile’s role in customer acquisition and forecasting as well as how mobile can lead to a better understanding of the guest.

Faith Marshall, Director, Travel & Hospitality, NTT DATA, Inc.
Donnie Schumann, Sr. Strategic Partnerships Manager, HotelTonight

Learn More and Join the Mobile Working Group

Hotel Analytics
The Hotel Analytics Working Group will raise awareness of the opportunities data analysis brings to optimize cost and conversion and thereby empower hoteliers to collect, store, analyze and action their data to make intelligent decisions about their distribution strategies.

Matthew Goulden, Managing Director, Triometric
Josh Galun, Director, Hospitality and Travel, Excella Consulting
Nitin Bajaj, Director, Business Intelligence and Analytics, NTT Data Americas

Learn More and Join the Hotel Analytics Working Group

Groups, Meetings and Events
The Groups, Meetings and Events business segment is siloed into legacy industry practices that have not evolved in over 15 years. The Groups, Meetings and Events Working Group is looking to identify sustainable process optimizations that improve access to opportunity, availability, and actionable group, meeting, and event activities through improved sales/operational focused services.

Dale Dawson, Product Director, IBS Software Services
David Cabreza, Director International Distribution Services, Hilton

Learn More and Join the Groups, Meetings and Events Working Group

Guest-Centric Payments
The Guest-Centric Payments working group will educate the hospitality industry on the transition from the legacy property centric payments strategy focus to a payment strategy based on the guest.

Jayson Canady, Hyatt
Laurie Gablehouse, Ingenico

Learn More and Join the Guest-Centric Payments Working Group

HEDNA (Hotel Electronic Distribution Network Association)
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