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What We Do - Working Groups

Key to HEDNA’s mission, Working Groups explore and shape the hotel electronic distribution industry. Members identify critical areas in need of consideration and form groups to focus on specific projects. Active throughout the year, they generate invaluable resources and conduct meetings at HEDNA's annual conferences.

Members are encouraged to make a difference by participating. Click the links below to get involved in the Working Group communities online.

The Payments Forum and its associated Working Groups address payment-related issues within the industry and identifies the need for standards in the areas of interfaces, databases, regulations and privacy. It aims to drive implementation of such standards in cooperation with distribution channels, banks, card schemes and payment technology providers and to promote the adoption of approved standards/guidelines by members.

Mike Carlo, CEO & Founder, XanderPay

Open Payment Alliance

Xavier Ginesta, Chairman, Voxel Group
Rachel Neal, Onyx CenterSource

Learn More and Join the Open Payment Alliance

Third Party Commissions

Luis Hernandez, Manager, Distribution and Intermediary Sales, Americas, IHG
Faith Marshall, NTT Data
Jennifer Sampson, Chief Operating Officer, Onyx CenterSource

Learn More and Join the Third Party Commissions Working Group

Guest-Centric Payments
The Guest-Centric Payments working group will educate the hospitality industry on the transition from the legacy property centric payments strategy focus to a payment strategy based on the guest.

Jayson Canady, Hyatt
Laurie Gablehouse, Ingenico

Learn More and Join the Guest-Centric Payments Working Group

Hotel Analytics
The Hotel Analytics Working Group will raise awareness of the opportunities data analysis brings to optimize cost and conversion and thereby empower hoteliers to collect, store, analyze and action their data to make intelligent decisions about their distribution strategies.

Matthew Goulden, CEO, Triometric
Josh Galun, Director, Hospitality and Travel, Excella Consulting
Nitin Bajaj, Director, Business Intelligence and Analytics, NTT Data Americas

Learn More and Join the Hotel Analytics Working Group

Develop HEDNA awareness in the Greater China market, and create an impression of what’s HEDNA doing for China hospitality industry. Also consistently drive more and more users for HEDNA U course.

Will Shao, Director Distribution Strategy Greater China, IHG
Alex Jin, Director of Business Development, China Online

Learn More and Join the China Working Group

The Connectivity Working Group will focus on the enablement of personalization, also referred to as NDC for hotels, attribute-based selling, among other things. Through this effort, the working group will work to outline the technical framework that the industry can collectively utilize to support the objectives of real-time personalization.

Jodi Gibson, DerbySoft
Scott LoRusso, IHG
Kyle Moore, RateGain

Learn More and Join the Connectivity Working Group

HEDNA (Hotel Electronic Distribution Network Association)
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