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HEDNA Privacy Policy

Effective May 2018

In an effort to maintain efficient service while respecting the privacy of those who visit the HEDNA website(Site) and correspond electronically with HEDNA, HEDNA has created and posted the following privacy policy. This privacy policy is incorporated into and is a part of the Terms and Conditions of Use of our Site.


HEDNA is committed to keeping your e-mail address confidential. We do not sell, rent or lease to third parties the emails of members, conference attendees or anyone else with whom we conduct business.


Information Collection and Use

We will collect personally identifiable information that you provide to us, including, but not limited to, your name, employer's name, address(es), telephone and fax number, e-mail address, and credit card information. HEDNA may use and store such information in order to notify you of official HEDNA business; provide a product or service you requested; secure your membership status; complete your online donation; analyze, evaluate, and improve member and prospective member needs and interests; alert you of HEDNA news, activities, courses and programs, services and benefits; and for other legitimate and lawful business purposes. Personally identifiable information may be given to a third party in order to complete a specific business transaction on behalf of HEDNA. Contact information from inquiries received by HEDNA may be shared with HEDNA members to provide a service, satisfy a question, or develop a prospective business relationship.


We may disclose personally identifiable information to the proper authorities if we become subject to a subpoena or court order, or if we are otherwise legally required to disclose such information. We also may use and disclose information about you to establish or exercise our legal rights, to enforce the Terms and Conditions of Use, to assert and defend against legal claims, or if we believe such disclosure is necessary to investigate, prevent, or take other action regarding actual or suspected illegal or fraudulent activities or potential threats to the physical safety or well-being of any person. If all or part of HEDNA is merged or otherwise transferred to another entity, we may transfer the personally identifiable information you provided to us to such entity as part of that transaction.


Registration and Order Forms

In order to enroll or register in a program; attend HEDNA events, meetings, or conferences; or request products or services; you may be required to fill out a registration or order form and provide personally identifiable information which we will use to process your registration or order. In certain circumstances, a program accessed through the Site may be jointly sponsored or co-sponsored with other organizations and registration may or may not be handled by HEDNA. In such event, this privacy policy will not apply instead, such third-partys privacy policy will be controlling. Please note that HEDNA is not responsible for the privacy policies of these other organizations (or their use of your personally identifiable or other information) and hereby disclaims any liability or responsibility in connection therewith. In addition, your name and information may appear on registration or attendee lists distributed at HEDNA events, meetings and conferences to other attendees and third parties. Please note that HEDNA provides Annual Meeting sponsors and exhibitors with attendee names and postal addresses, not email addresses. Attendees are granted access to a list of the names and institutions (including countries) of other registered attendees.


Cookies and Log Files

HEDNA may collect and use information that is gathered via cookies. A cookie is a piece of data stored on the user's hard drive containing information associated with the user. HEDNA may use cookie information when you make a purchase because it will help process the sale. HEDNA may also use cookie information to determine which navigational menus, images and other information to display; or in a members-only area to verify your authorization or eligibility to access certain information. Cookies may also be used to collect (non-personal) information that is sent from the HEDNA website to your Web browser. Note that session cookies are destroyed when a user closes the Internet browser and permanent cookies remain on the user's hard drive until manually deleted by clearing the cache. You have the option of setting your computer to disable cookies or to alert you when cookies are being used. If you choose to disable cookies, please be aware that portions of the HEDNA website may not function properly.


E-Mail/Electronic Communications

HEDNA will seek to protect any personal information submitted to it by electronic mail or other means of electronic communication. However, electronic communications (including e-mail) are not secure against interception. Please note that electronic communications are considered to be submitted to the website at the sole risk of the sender. If you are concerned that the content of your communication is sensitive, you may consider sending it by reputable overnight courier or US mail instead.


External Links

The HEDNA website may contain links to other external (third-party) websites. HEDNA is not responsible for: (a) the validity of the links; (b) the content of the websites; (c) the user policies, privacy policies, collection and use of information on or by the websites; and/or (d) the extent of the use of cookies on the websites. Please direct any questions or comments that you have to relative to these external websites to the contact person for the website.


Public Access

Please note that the HEDNA website may contain discussion forums, message boards and other public or member based forums (referred to collectively as a "forum”). Please note that any comments and/or information that you provide in such a forum is (or may become) public and/or available to all members. Please exercise caution when deciding to provide any information, including personal information, to a forum. Although HEDNA tries to protect personally identifiable information, HEDNA cannot guarantee the privacy of any information that you provide to a forum; accordingly, any comment or information that you provide is provided solely at your own risk and discretion. HEDNA is not responsible for maintaining the privacy or secrecy of any content or information provided, including but not limited to any passwords or account information that you may have disclosed.


Code of Conduct

The HEDNA Code of Conduct shall apply to all forum and users should be aware that as a trade association HEDNA advise users to ensure that they do not engage in activities that can be interpreted as violating existing anti-trust or anti-competitive agreements. When participating in a forum, the following topics are prohibited: discussion of room rates, surcharges, conditions, market share, terms or prices of services, allocating or sharing of customers, refusing to deal with a particular supplier or class of suppliers or other competitively sensitive topics. Additionally, disparaging remarks will not be tolerated. Actions inconsistent with the foregoing will be considered violations of the HEDNA Code of Conduct and HEDNA reserves the right to take whatever actions it deems necessary to ensure compliance or address a violation.



Online registration and information such as credit card numbers will be secured using a commercially accepted method of encryption. However, while we employ reasonable security measures to protect your personal information, please be aware that no method of electronic transmission is completely infallible, and we cannot guarantee its absolute safety. If you become aware of any breach of Site security, please contact us immediately.


Updating Personal Information and Participation

You may contact HEDNA as set forth below to update your personally identifiable information, opt-in to, or opt-out of any service at any time. We will provide opt-in and opt-out opportunities as applicable to the service or product being offered.


Privacy Policy Updates

Should any changes be made to this privacy policy, we will post them on this page with appropriate explanation.


Acceptance of our Privacy Policy Terms

Using the HEDNA website indicates your acceptance of our privacy policy. Your continued visits to the HEDNA website after changes are posted to this policy will signify your acceptance of those changes.


Contact information

If you have questions, please contact us at:

HEDNA (Hotel Electronic Distribution Network Association)
1000 Westgate Drive, Suite 252
Saint Paul, MN 55114

+1 651 290 6291

HEDNA (Hotel Electronic Distribution Network Association)
1000 Westgate Dr, Suite 252, Saint Paul, MN 55114
T: +1 651 290 6291   F: +1 651 290 2266   E:

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