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Code of Conduct

HEDNA is a 501(c)(6) Not for Profit Organization. Because a trade association is an organization of competitors, HEDNA members must take precautions to ensure that they do not engage in activities that can be interpreted as violating existing anti-trust or anti-competitive laws and/or agreements. For any activity that is deemed to unreasonably restrain trade, the Association and its members may be subject to civil and criminal legal penalties, regardless of otherwise beneficial objectives.

To ensure that all meetings and gatherings are conducted in strict compliance with any such laws and agreements, the HEDNA Code of Conduct is to be distributed and/or read aloud at all such gatherings.

There will be no discussion of room rates, surcharges, conditions, market share, terms or prices of services, allocating or sharing of customers, refusing to deal with a particular supplier or class of suppliers or other competitively sensitive topics. Neither serious nor flippant remarks will be permitted. Also, any publications or handouts containing such information shall not be distributed or made available to competitors.

Because the members of the organization are expected to behave professionally at all times, which includes acting in accordance with all applicable laws, negative, disparaging or discrediting comments regarding other members, corporations or competitors, or their goods or services, will not be tolerated.

HEDNA may not issue recommendations on any of the above subjects or distribute to its members any publications concerning such matters. No discussions that directly or indirectly fix purchase or selling prices may take place. Standards or certification requirements for membership must give equal conditions to all similar parties.

All HEDNA related meetings should be conducted in accordance with a previously prepared and distributed agenda. All HEDNA meeting agendas will contain standard elements, including (but not limited to):

  • Educating membership
  • Improving GDS and OTC functionality and technical progress
  • Improving the distribution of hotel products through electronic means.

Actions inconsistent with the above terms will be considered violations of this Code of Conduct. The Board of Directors reserves the right to take whatever actions it deems necessary to ensure compliance with this Code, or address a violation of the Code of Conduct.

Antitrust Statement: You are bound by the HEDNA Code of Conduct when participating in HEDNA activities. If you are not familiar with all aspects of the Code of Conduct, please reference the Code above. Members participating in HEDNA activities are expected to strictly abide by its terms. Note that participating in activities that violate antitrust laws subjects both members and individual representatives to severe legal penalties, regardless of whether the activity seemed to otherwise make "good business sense.”


HEDNA leadership and staff are committed to providing a vibrant learning environment at all of our events, welcoming people from as many diverse backgrounds as possible. We expect our events to be a respectful, harassment-free environment for people of all races, gender status, sexual orientation, ability, nationality, ethnicity, socioeconomic status and beliefs.

In that spirit, the staff, supporters, volunteers, attendees and speakers at HEDNA events are expected to:

  • Exercise consideration and respect in your speech and actions.
  • Keep conversations professional, respectful, and consider other parties’ points of view. In short, don’t make it personal. Passionate conversations are part of solving problems. Disagreements happen all the time and are necessary to consider difficult questions.
  • Remember that the boundaries of good taste, humor, personal space, and physical interaction differ from person to person; if you sense someone feels uncomfortable — whether they explicitly state it or not — be respectful of those boundaries.
  • Refrain from demeaning, discriminatory, or harassing behavior. Harassment and inappropriate behavior may include, but are not limited to:
    • Sexist, racist, homophobic, transphobic or otherwise discriminatory jokes or language physical intimidation, stalking or following sustained disruption of talks or events.
    • Posting or displaying sexually explicit or violent material; if for any reason you may need this material for an educational session, please contact HEDNA staff first and we can discuss how to give an appropriate warning to participants.
    • Unwelcome sexual attention. This includes sexualized comments or jokes; inappropriate touching, groping and unwelcomed sexual advances.
    • Advocating for, or encouraging, any of the above behavior.

Be mindful of your surroundings and of your fellow participants. Alert emergency services if you notice what you assess to be a dangerous situation or someone in distress. For other violations of this Code of Conduct, you can email

HEDNA (Hotel Electronic Distribution Network Association)
1000 Westgate Dr, Suite 252, Saint Paul, MN 55114
T: +1 651 290 6291   F: +1 651 290 2266   E:

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