|Groups, Meetings and Events Working Group: Charter|
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WORKING GROUP NAME
Groups, Meetings and Events Working Group
WORKING GROUP CO-CHAIRS
Dale Dawson, Product Director, IBS Software Services
HEDNA BOARD LIAISON
David Cabreza, Director International Distribution Services, Hilton
To identify sustainable process optimizations that improve access to opportunity, availability, and actionable group, meeting, and event activities through improved sales/operational focused services.
Determine the priorities of identified solution improvements to existing processes and gaps within the groups segment. The output of which will guide solution developers on market needs.
IDENTIFIED BUSINESS PROBLEMS
Groups, Meetings, and Events business segment is siloed into legacy industry practices that have not evolved in over 15 years. While there is a high level of interest in addressing the business problems associated to groups, there is a lack in investment being made by the hospitality industry as a whole. An area ripe for immediate change, disruption from the inside out could leverage the continued strength of the group segment and improve bottom line results
Working group committee leadership virtual meetings every other week. Task team virtual meetings generally scheduled in the off week of the leadership meeting. Plan to leverage HEDNA for working group committee session
WORKING GROUP COMPOSITION
The working group would be best served with a cross section of
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