HEDNA University Online
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HEDNA has partnered with Cornell University's online learning subsidiary, eCornell, to create an interactive online learning experience based on HEDNA's current education seminar, HEDNA University 1.0: Introduction to Distribution.

Electronic distribution is one key to a hotelier's success. The smooth running of behind-the-scenes operations helps to turn a hotel guest into a satisfied customer, contributing to the bottom line. To run an effective electronic distribution department, staffers need to understand how electronic distribution works.

HEDNA U 1.0 covers the history and workings of electronic distribution. Hotels and other travel companies send their employees to HEDNA U 1.0 workshops to gain understanding of the hows and whys of the industry. HEDNA’s partnership with eCornell to put this curriculum in online modules allows HEDNA U 1.0 to be accessed from anywhere.

Who should take HEDNA U 1.0 Online?
  • Anyone new to the industry

  • Experienced professionals who need a refresher

  • Anyone who may not be involved in day-to-day electronic distribution, but needs a fundamental understanding about it

Upon completion of this course, you will be able to: 

  • Understand at a high level the history of electronic distribution and how its history has led to its current state.
  • Recognize how the Internet has opened up electronic distribution and changed its dynamics.
  • Identify the various aspects of electronic distribution, and understand the methods, components and parties involved with each.
  • Explore social media's impact on distribution.
  • Examine how mobile technology can be used to your advantage.
  • Understand HEDNA's role in educating and supporting the industry with regard to electronic distribution and hospitality eCommerce.


HEDNA Members - $199 USD

Non-Members - $349 USD

Student rates available for member and non-member educational institutions. Contact info@hedna.org.

Click here to register for HEDNA U Online.

About HEDNA U Online

Cornell University’s online learning subsidiary, eCornell, has taken HEDNA’s current education seminar, HEDNA University 1.0, and created online modules. eCornell’s production team has built the course into their studios in Ithaca, New York, with HEDNA subject matter experts delivering content.

HEDNA (Hotel Electronic Distribution Network Association)
National Press Building, Suite 750, 529 14th St, NW, Washington, DC 20045
T: +1 202 204 8400   F: +1 202 591 2445   E: info@hedna.org

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