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Blog Name / Description No. of Posts Last Activity
HEDNA Blog
4 11/15/2018
What Hilton's ambitious Connected Rooms mean for the world of hotel tech
The Connected Room has been long in coming. Hotels have been gradually implementing connectivity that brings more services into the guest experience.
1 11/15/2018
Is your hotel's data vulnerable to the 44% of login attempts made by hackers?
Hospitality security is complicated. There are many touch points of vulnerability: the Point-of-Sale at an on-site F&B outlet, guest bookings through third-party systems, the Central Reservation System, the guest-facing app for digital check-in…
1 11/15/2018
Are these 5 technologies poised to truly transform hospitality? [2/2]
In discussions about hotel technology, it's always a challenge to distinguish between what is actually considered “emerging” tech. At what point does something actually become mainstream? And do we need to wait for some sort of critical mass before we can pass judgment on the technologies utility for the hospitality industry?
1 11/15/2018
Are these 5 technologies poised to truly transform hospitality? [1/2]
Emerging tech goes mainstream In discussions about hotel technology, it's always a challenge to distinguish between what is actually considered “emerging” tech. At what point does something actually become mainstream? And do we need to wait for some sort of critical mass before we can pass judgment on the technologies utility for the hospitality industry?
1 11/15/2018
5 practical best practices for managing third-party commissions intelligently
Managing commissions for hotels and agencies is a critical piece of running a successful business. Hotels only want to pay what's owed (and nothing more), while agencies want to be paid what’s owed (and nothing less). Really, these are two sides to the same coin.
1 11/15/2018
Growth in the U.S underscores importance for mobile payments strategy in hospitality
For global hoteliers, payments is a constant issue. With guests coming from all over the world, it's essential to take whichever payment they feel most comfortable with. When guests can make seamless payments using methods they trust, they tend to spend more and be more satisfied with their experience. These types of payment experiences are typified by the likes of Disney Magic Band and other efforts to reduce the friction to pay.
1 11/15/2018
Corinthia delivers an unexpected approach to the guest experience with neuro-scientist-in-residence
Historically, choice has been the driving force behind hospitality. The foundational idea of the industry is to give each guest the ability to customize their own experience. Rather than approach hospitality with a one-size-fits-all approach, it’s more about empowering the guest to personalize.
1 11/15/2018
What's in a name? How one brand resists labels to craft a modern hospitality experience
As traveler expectations evolve, hospitality brands must follow suit. Some of these trends, such as blending of work with play and the pursuit of casual luxury, require new ways of thinking about hospitality. One brand at the forefront of the evolving definition of hospitality is Selina.
1 11/15/2018
Live from Lisbon: Top experts share practical advice for hoteliers
There were many perspectives on the state of global distribution featured across three days of education, keynotes, and deep-dive panel discussions. From iterating your business models to understanding how payments continue to evolve, here are 7 observations from in and around HEDNA Lisbon 2018.
1 11/15/2018
HEDNA President's Letter
Lisbon, Here We Come! We are just a few short weeks away from HEDNA Lisbon. Loaded with atmosphere, charm, great food and nightlife, Lisbon was recently dubbed the “coolest” city in Europe.
1 5/2/2018
HEDNA Announces Diverse Speaker Lineup
Washington, DC (May 3, 2018) – HEDNA, the Hotel Electronic Distribution Network Association, has announced the speaker lineup and agenda for the 2018 Distribution Conference in Lisbon, Portugal from June 4 to 6, 2018. The gathering is the only event that connects the most innovative thinkers, hospitality professionals, technology providers and experts across the globe.
1 5/3/2018
2018 HEDNA Distribution Conference Exceeds Expectations
The HEDNA Global Distribution Conference concluded its annual event in Austin, Texas with a record number of attendees, captivating keynotes, educational sessions, interviews and engaging discussions. The overwhelming sentiment from all at the event was how relevant and important HEDNA conferences are for hoteliers to participate in if they want to stay informed, understand and compete in today's dynamic landscape.
1 2/14/2018
HEDNA Tackles Payment Challenges
Washington, DC (January 9, 2018) – The upcoming HEDNA (Hotel Electronic Distribution Network Association) Global Distribution Conference has become the go-to place for hotel industry payment insights, education and best practices. The nearly sold-out event will deliver the most comprehensive information, resources, and dialogue to help hoteliers gain control of the complexities associated with regulations, high fees, virtual payments, data security, GDPR and guest demands when it comes to payment strategies.
1 3/13/2018
HEDNA Conference in Austin Attracts Global Industry
Washington, DC (December 19, 2017) –HEDNA (the Hotel Electronic Distribution Network Association) is gearing up to host the Global Distribution Conference from January 29 through the 31, 2018. Leaders and experts from across the globe will meet in Austin, Texas for three days of technology and industry-focused keynotes, networking, breakout sessions and discussions.
1 3/13/2018
HEDNA Distribution Survey Represents Largest Response in the Industry, Results to be Presented at Austin Conference in January
Washington, DC (Dec 5, 2017) – After launching its Hotel Analytics Working Group Survey only six weeks ago, HEDNA (the Hotel Electronic Distribution Network Association) today announced a record-breaking first completion rate of over 1100 participants, who represent 45,000 hotels based on the submissions from international chains, hotel groups and independent hotels. The results of the comprehensive study will be presented at HEDNA’s upcoming conference with plans to keep the survey open until Summer 2018.
1 3/21/2018
HEDNA Announces Featured Speakers in Austin
Washington, DC, (Nov 2, 2017) – HEDNA (the Hotel Electronic Distribution Network Association) today announces a stellar speaker lineup for its upcoming Global Distribution Conference to be held in Austin, Texas from January 29th to 31st, 2017. Innovation in Technology is the theme of this year’s conference, and it is imperative that all hoteliers, distribution professionals, vendors and travel companies understand the speed of technological advancement and how it will impact their businesses. HEDNA is committed to educating our industry and implementing best practices so the hotel industry can flourish.
1 3/14/2018
HEDNA Data Analytics Survey Generates Significant Industry Response, Results to be Presented at Austin Conference in January
After launching its Hotel Analytics Working Group Survey only six weeks ago, HEDNA (the Hotel Electronic Distribution Network Association) today announced a record-breaking first completion rate of over 1100 participants, who represent 45,000 hotels based on the submissions from international chains, hotel groups and independent hotels.
1 11/30/2017
HEDNA President’s Letter
HEDNA continues to operate in high gear as we welcome new members to the association, host regional networking events and HEDNA University sessions, participate in webinars and prepare for HEDNA Austin in January 2018.
1 11/30/2017
HEDNA Announces Featured Speakers for the 2018 Global Distribution Conference
HEDNA announces a stellar speaker lineup for its upcoming Global Distribution Conference to be held in Austin, Texas from January 29th to 31st, 2018.
1 11/3/2017
Hotel Data - How to Make Sense of It and Make It Actionable
Data is being gathered and analyzed in every industry, but some industries rely on data more than others. The hotel industry is one that is embracing the use of data to analyze its business processes, distribution strategies, and build relationships with its guests. However, the data is everywhere and as a result, capturing and consolidating the data can be extremely difficult.
1 10/30/2017
What Types of Hotel Content Matter Most?
The hotel industry has become inundated with content. There are literally hundreds of photos circulation for each and every hotel. Then there is all the text-based content describing amenities and services offered. Now imagine the challenges of integrating all of this content into your own brand website as well as the online travel world?
1 9/26/2017
HEDNA Call to Participate in Survey Developed to Tackle Global Hotel Current Analytics Practice & Challenges
HEDNA announced, via its most recently formed group on Hotel Analytics, the launch of a campaign to invite hoteliers to participate in a new global survey on analytics best practice.
1 10/9/2017
The Hotel Industry is Paying a High Cost for the Lack of Consistent Consistency
Content comes in the form of images and text, is frequently user-generated, and in the hotel industry content often includes hotel rates. With so many sources, trying to keep all of these different types of content comparable and tangible can be difficult. Throw into the mix the many diverse platforms we use and the complexity intensifies.
1 9/26/2017
HEDNA Global Hospitality Payment Working Group: Payments Trends and Future Best Practices in the Hotel Sector
The HEDNA Global Hospitality Working Group released a new white paper titled 'Payments Trends and Future Best Practices in the Hotel Sector', available now at hedna.org.
1 7/10/2017
HEDNA Opens Early Registration for 2018 North American Global Distribution Conference
HEDNA, the Hotel Electronic Distribution Network Association, today announced that registration now open for their 2018 North American Global Distribution Conference. The event will be held from January 29th through January 31st at the Fairmont Austin Hotel, ideally located in the vibrant Central Business District. Before the main conference, HEDNA will host Education Monday – HEDNA U, featuring morning sessions and afternoon workshops on January 29th.
1 3/21/2018
HEDNA Mobile Working Group: Mobility, Distribution and Customer Friction
The HEDNA Mobile Working Group released a new white paper titled 'Mobility, Distribution & Customer Friction' available now on hedna.org.
1 7/5/2017
Abbreviations are not a Content Strategy
Looking for a hotel room with "polacc?" Or maybe you want to make sure it includes "lxbthtl" and "satchan?" Those are abbreviations your system might need to know if you are looking for pool access, luxury bath towels and satellite channels. But in an age where consumers can, with just a tap of their finger, watch live feeds from friends and family across the globe or use virtual reality to transport themselves anywhere in the world, content is king. And abbreviations no longer make an adequate content strategy.
1 4/25/2017
Good Translation Key to Staying in Global Marketplace
In our last few blogs, we shared insights on the content conundrum and the challenges of communicating hundreds of different and often confusing content entries about hotel rooms and amenities across the hospitality distribution chain. While those are issues that have been vexing he industry for years, they become exponentially more complex when it comes to translation.
1 7/5/2017
Solving the Hospitality Industry's 'Content Conundrum'
In the world of hospitality distribution, we often refer to the "content conundrum:" the challenge of taking images, property and room information and everything else consumers want to know about a hotel's services, rules and amenities and displaying them quickly - and accurately - during the booking process.
1 4/25/2017
HEDNA Releases Two Highly Anticipated New White Papers for Hoteliers
HEDNA, the Hotel Electronic Distribution Network Association, is pleased to announce the launch of two new white papers developed to help hotels leverage the plethora of content, diverse platforms, distribution channels and data to gain critical insights, optimize their distribution performance and operations. The insightful reports are a prelude to some of the topics that will be explored at the upcoming HEDNA Global Distribution Conference in Lisbon, Portugal.
1 4/10/2018


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