Who We Are - Award of Excellence

The HEDNA Award of Excellence honors an individual or company that has made remarkable contributions toward the advancement of hotel electronic distribution, mainly, though not exclusively, through their activities within HEDNA. The annual recipient is selected by HEDNA's Board of Directors and recognized at the North American conference.

Nominees must be, or have been, active in HEDNA for several years. Current Board members and past recipients are not eligible.


Previous Honorees (PDF)

2016 HEDNA Award of Excellence Winner

Linda Kent

A true professional with extensive experience in the travel sector, Linda Kent is recognized as a major contributor to the hotel distribution industry. Linda fully understands and embraces the complexities of e-commerce. Across a career that has comprised GDS-only hotel distribution, the advent of the Internet and an e-commerce environment that includes mobile technology, social media and online advertising, Linda’s flexibility, innate people skills and ability to deliver clear, concise messaging have set her apart. A tireless worker and adept business woman, Linda inspires others to do their best, leading by example. She combines her vision and product knowledge to create a fun and engaging work environment with a solid focus on results.

Linda began her career at Woodside Travel, followed by management positions at ITT Sheraton and Sabre and executive positions at Starwood Hotels & Resort and Wyndham Hotel Group. For many years, she has actively contributed to HEDNA, serving on the Board of Directors and as Vice President of the organization.

A dedicated team player, Linda has shared her considerable knowledge by participating in panel discussions, conducting educational seminars and co-chairing conference organizing committees.



HEDNA (Hotel Electronic Distribution Network Association)
National Press Building, Suite 750, 529 14th St, NW, Washington, DC 20045
T: +1 202 204 8400   F: +1 202 591 2445   E: info@hedna.org

Copyright © 2016. HEDNA. All rights reserved