Leisure Wholesale Forum

The Leisure Wholesale Forum is passionate about finding connectivity solutions for Tour Operators, Wholesalers, and Hotel Companies. The group is working to identify and develop connections, as well as prioritize additional areas of opportunity for Hotels and Tour Operators and determine how to tackle the challenges surrounding this key market segment.

Christopher Murdock, Fairmont Raffles Hotels International, christopher.murdock@frhi.com

Board Liason:
Doug Carr, FRHI Hotels & Resorts, doug.carr@frhi.com

The Leisure Wholesale Forum began with the following objectives:

1. Listen to wholesalers

2. Define the current situation regarding connectivity in 2012 and determine future priorities for hoteliers and wholesalers

3. Turn priorities into realities

At the 2011 HEDNA Winter Conference, a North American-based wholesaler attended the forum meeting to discuss their experiences in connecting with suppliers. Forum participants listened to their challenges and concerns and keen discussions took place. Next, member and non-member wholesale/fit companies were surveyed in order to better understand the current state of this segment and to identify future trends and key challenges. These results were shared at both the 2012 Spring and Winter Conferences. Analysis of the responses signaled that major efforts in the area of standardizations are required to ensure a continued smooth journey moving from offline to online.

It is apparent that the members view the automation of this segment as an area where efforts are still needed. The Leisure Wholesale Forum is holding calls to determine what opportunities the forum should address going forward. 

Are you a HEDNA member? Log in to the Members Only section to get involved in the Forum and Working Group online community.

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