Who Are We?
HEDNA is the global forum to advance hospitality distribution through collaboration and knowledge sharing.

HEDNA meets its objectives through:

  • Optimizing the use of current and emerging technologies
  • Influencing development of current and emerging electronic distribution channels
  • Providing an opportunity for an open exchange of information among members
  • Offering industry members professional development opportunities







What is Our Vision?
HEDNA will be known for creating an environment which fosters strategic collaboration toward business development in the global hospitality industry.

Strategic Goals

  • HEDNA will be perceived as a leading resource for the global hospitality distribution industry.

  • HEDNA conferences will be known as "the place” for the most compelling content and points of view on emerging industry trends in travel distribution.

  • HEDNA membership will be comprised of hospitality industry leaders and innovators that drive our industry.

  • HEDNA’s Board of Directors will  consist of strategically oriented, qualified, dedicated industry professionals who leverage our forums, working groups and staff to achieve  the association’s mission.

  • HEDNA’s financial condition will be strong, preparing the association for unforeseen crises and allowing for investments in new initiatives to enhance the association’s value to members.


HEDNA is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hotel distribution industry. Founded in 1991, HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of Global Distribution Systems (GDSs), the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient.

HEDNA's administration is handled by the Kellen Company. The Kellen Company provides association services for more than 100 national, international and state organizations. Kellen Company directly serves 40,000 professionals working for more than 10,000 companies and other organizations around the globe.  

HEDNA (Hotel Electronic Distribution Network Association)
National Press Building, Suite 750, 529 14th St, NW, Washington, DC 20045
T: +1 202 204 8400   F: +1 202 591 2445   E: info@hedna.org

Copyright © 2016. HEDNA. All rights reserved