As the name implies, user-generated content (UGC) represents any type of content that is created and published in the online world by consumers, or contributors, instead of actual brands. For hotels, UGC is most often collected in the form of a guest review.
This webinar, in conjunction with HEDNA’s Content Best Practices white paper series (Part 1, Part 2), will discuss the importance of UGC in determining the ROI for your organization. We will share best practices for the collection, management and distribution of UGC with the goal of helping hotels improve their online reputation, gain more online visibility, and ultimately generate more bookings and revenue.
The webinar is delivered by HEDNA members with deep knowledge and experience in helping customers adopt and embrace analytics into their operations to drive smarter decisions, enable faster actions and optimize outcomes.
Valerie Castillo has over 9 years of experience in marketing for hospitality solutions. Currently, she leads the marketing team at TrustYou, where she is responsible for all content, customer, and product marketing efforts. Valerie posts weekly to TrustYou's hotel management blog where she shares tips and best practices for an effective hotel marketing strategy. Previously, she worked in product marketing at Cvent, an industry leading event solutions provider for event planners and hoteliers.