HEDNA University Courses

Introduction to Distribution

With classroom training held in multiple locations throughout the year as well as a self-paced online course, HEDNA U 1.0 offers various opportunities to learn the history and fundamentals of electronic distribution. This course is designed to provide a core understanding of the industry through an interactive format that encourages participation with Q&A and open discussions.


Who Should Attend
  • Anyone new to the industry
  • Experienced professionals in search of a refresher course
  • Persons in positions or disciplines directly or indirectly associated with electronic distribution who could benefit from a fundamental understanding of it

Course Topics:
  • ELECTRONIC DISTRIBUTION: Review the history and workings of electronic distribution: how distribution systems evolved, the business needs that they serve, and how they facilitate customer service and improve business.

  • CONNECTIVITY EVOLUTION: Examine the ways in which electronic systems have developed to share critical information regarding rates and inventory. Identify how hotels share up-to-date information with distribution channels and explore some of the considerations that affect connectivity.

  • HOTEL CONTENT: Examine various types of distribution content including the ways in which content is stored, shared and used in the ecosystem of online travel. Discover how to get the most out of rich media inspired by world-class case studies. Explore user-generated content and how it is shaping the distribution landscape.

  • TRANSACTIONS: Learn how hotels distribute data related to rates and inventory. Following an overview of the distribution systems currently in use, you will look at some of the models used in transactions and review key challenges that the hotel industry faces in trying to meet consumer needs.

  • EMERGING CHANNELS: Emerging channels are any new or evolving means of distributing product information to consumers. The ways in which consumers browse, shop and purchase are constantly changing and vary depending on the interface (desktop, tablet, smart phone). Consider what these changes mean for hoteliers.

  • DISTRIBUTION MARKETING: Explore the ways in which the hotel industry promotes, publicizes and sells its products. The session reviews best practices and looks at new ways hoteliers can leverage existing means, such as flash sales and auction sites.

  • HEDNA MEMBERSHIP: The benefits of membership extend beyond developing an awareness of the issues facing today’s hospitality industry. HEDNA also offers unparalleled opportunities to for career development, collaboration and networking.


Classroom Training

In addition to the valuable perspectives offered during classroom discussions, the in-person experience also offers a great opportunity to network with fellow industry professionals. Classes are generally offered at HEDNA Conferences and in conjunction with other key industry events throughout the year.

Members: US$199
Non-Members: US$249

Fee includes morning coffee and networking lunch.

Companies enrolling three or more registrants in the same HEDNA U class are eligible for a discounted rate. Student rates are available for member and non-member educational institutions. Contact info@hedna.org for more information.

Online Training

Not able to get away from the office? HEDNA has partnered with Cornell University's online learning subsidiary, eCornell, to create an easily accessible, interactive online learning experience based on its HEDNA University program. This is a self-paced course.

Members: US$99
Non-Members: US$99

Register for Online Training

Onsite Corporate Training

Supplement your employee training program with HEDNA University. We have over a decade of experience teaching the basics of electronic distribution through our HEDNA U 1.0 course. The course is available to member companies on demand at a special group rate. This is a great way to introduce new or existing employees to hotel distribution fundamentals, whether it’s a core part of their day-to-day responsibility or touches their role indirectly.

    Our corporate training package includes:
  • 30-minute pre-class consultation with instructor to understand your company’s needs
  • A full day of instruction on-site at your offices or location of your choice
  • Reduced registration fee of $99 per person with a minimum of 10 attendees (additional travel expenses may apply)
  • Completion certificates for each attendee

Register Now

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