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The Hospitality Sales and Marketing Association International (HSMAI) Foundation has released "Demystifying Distribution 2.0," a TIG Global special report, discussing the importance and impact of aligning proper distribution channels to appropriately match brand messaging. The report, researched and written by renowned industry author Cindy Estis Green, managing partner of The Estis Group, is a follow-up to the ground-breaking first edition, published in 2005.
The underlying strategies for disciplines within hospitality, such as revenue management, brand marketing, asset management and development, rely on effective distribution models to achieve profits. As more consumers are shifting to online channels to book reservations, they are influenced as much by the channel used to book the reservation as they are to the actual hotel they selected.
Some of the areas that have been introduced or updated:
- Dynamics between OTAs and suppliers
- PMS technology updates
- Distribution cost comparisons
- GDS functionality and competitive response to OTAs and supplier websites
- Channel management technology
- The evolving role of travel agents
- The range of search engine marketing options
- The emerging role of meta-search
- Booking engine technology available
- Social media tools
- Consumer trends in mobility and social networking
- Online metrics and the use of web analytics
- Interviews with hotel company distribution executives
- Interviews with resort company executives
- Interviews with GDS and OTA executives
Members : $50 + shipping & handling
Non-Members: $149 + shipping & handling
Click here to download form to purchase |
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