Welcome and Introductions
- Review Code of Conduct
- Housekeeping
- Set Expectations
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9:00 – 9:15 |
History and Background
- History of Electronic Distribution
- Travel planning before E.D.
- Hotel CROs
- Evolution of GDS
- Birth and evolution of HEDNA.
- Brief mention of connectivity evolution
|
9:15 – 10:00 |
|
BREAK |
10:00 – 10:15 |
System Functionality Overview
- How data is stored and distributed
- How roomtypes and rateplans are loaded
- How is inventory and availability managed
- An explanation of Negotiated Rates and Rate Tables
- Where does the descriptive content come from?
- Best practices in DRS/HOD, Room Rate Descriptions, etc.
- The importance of rich media
- How hotels compete
- Marketing Opportunities
- Has evolved from technology to marketing
- Travel agents vs. BtoC
|
10:15 – 11:45 |
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LUNCH |
11:45 – 12:45 |
Power of the Internet
- History and development of the Internet
- GDS powered websites
- Hotel.com websites
- How hotels.com changed the dynamics
- Online Travel Agencies
- Invention of the merchant rate
- Connectivity Options
- Extranet vs. Third Party
- Push vs. Pull
|
12:45 – 2:15 |
|
BREAK |
2:15 – 2:30 |
People Network for Electronic Distribution
- How are hotel companies staffed and organized
- How are distribution companies staffed and organized
- How much of a role do hotel properties play?
|
2:30 – 3:00 |
Questions and Wrap-up
- Where do you go from here?
- Overview of Associations and Trade Shows
|
3:00 – 3:30 |
