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HEDNA Berlin Agenda

TUESDAY, 14 JUNE, 2016
Education Tuesday: Learn, Exchange, Grow


08:30 – 18:00
Conference Registration

Location: Pre-function Foyer
 

08:30 – 16:00
HEDNA University 2.0 (Separate Fee)

CONTENT: Hoteliers manage a variety of content through various departments on a daily basis.  Learn about the different types of content and best practices for inter-departmental content management. 

REVENUE & CHANNEL MANAGEMENT: Revenue and channel management is increasingly coupled with distribution, and should be, for maximum optimization. Explore the fundamentals of the multi-faceted discipline of revenue management and learn how to apply it to diverse channels that often seem to have a life of their own. 

ELECTRONIC ADVERTISING: Online marketing opportunities continue to proliferate. Learn the basics of electronic advertising as you examine the options, optimal timing and placement, and measures to take to drive results. 

Rachel Neal, VP Connectivity, DerbySoft

 

Location: Jade Room


 

09:00 – 12:00
Metasearch Workshop

Simplifying the Complex (World of Meta Search)

 

Metasearch is a driving force in hotel distribution & marketing. This rapidly changing channel is complex in terms of connectivity, content, pricing & marketing. With proper attention to best practices you can turn potential liabilities into opportunities for all parties concerned. Join us for a Pre-Conference Interactive Workshop on Metasearch to further master, debate, and explore all aspects of the meta search landscape with like-minded colleagues and stakeholders.

 

David Chestler, EVP, Global Enterprise Sales & Business Development, Siteminder

William Cotter, CEO & Founder, Net Affinity

Lew Harasymiw, Director, Distribution Strategy - Connectivity, InterContinental Hotel Group

Daniel Holl, Head of Global Hotel Sales, Trivago

Deep Kohli, Director of Services, Koddi

Giles Leather, Regional Director -  EMEA, DerbySoft

Nadine Pagel, Director of Distribution, Kimpton

 

Location: Aquamarin Room


10:00 – 12:00
Property and Product Onboarding Workshop


This workshop will dive deep into available technologies, automation possibilities, and best practices around onboarding and maintaining property and product level information.

 

Jodie Gibson, Senior Director Connectivity, Wyndham Hotel Group

Sebastien Leitner, Director, Distribution Accounts, Expedia, Inc.

Nancy Little, Director, Product Management, Global Revenue Management, IHG/Open Travel

Jens Luik, Head of Regional Hotel Sales, HRS Group

Benjamin Mouw, Director of Product, Partner Connectivity, Booking.com

 

Location: Rubin Room


 

12:00 - 13:00

Networking Lunch

Location: Pre-function Foyer

 

12:30 - 16:00

Global Hospitality Payments Working Group Meeting

 

The group continues to work on identifying future industry best practices in hotel payments. The primary topics include direct and third party sales, B2B payments from OTAS and other entities, commission payments and currency optimization.

 

Mike Carlo, Global Head of Travel, Transpay


Location: Rubin Room


12:30 - 14:00

Revenue Management & Distribution Workshop

Innovation in an Evolving Hospitality Landscape

 

Join us for a whistle-stop tour of the evolution of revenue management, looking at the basic concepts through to some of the present-day innovations being explored in the hospitality industry today. We will divulge how, through enhanced capabilities around people, process and technology, hoteliers can take a path towards more holistic revenue optimization.

 

Neil Corr, Senior Advisor, IDeaS -- A SAS Company

 

Location: Turmalin Room
 

12:30 14:00
Mobile Working Group

Mobile technology acts as a conduit to advancement of electronic distribution. Once seen as separate business processes, new emphasis is placed on the integration of mobile innovation to provide hoteliers with a winning edge to grow their business. Opportunities are emerging both from a supplier as well as internal hotel perspective to work together to achieve business goals. What are the new technologies out there and how can you use them to your advantage? This workshop will be a collaborative approach to mobile innovation where you get to fine tune your mobile perspective and have a change to shape the future.

Edward Perry, Head of Distribution Partnerships, Americas, HRS Group
Alex Robinson, Strategic Partnerships Manager, HotelTonight
Shamlan Siddiqi, Vice President Digital Experience Practice, NTT Data, Inc.

Location: Aquamarin Room

14:15 – 16:00
Content Working Group


With the need for more effective management of content - across a growing number of channels - it is essential that content be created, filtered and distributed to effectively market a property and a brand. The solution is not only about establishing standards but in new thinking about how content is created, stored, distributed and consumed.

 

We are looking for your ideas on how to improve the management of static, visual and dynamic content. Join some of the industry's leaders, including Amadeus, Fairmont, DHISCO, h2c and HRS Group, as they share the charter of HEDNA's new Content Working Group. Members are encouraged to attend the session, learn the details of the charter, discuss the content issues that impact all of us, and contribute to the content strategies needed to meet today's web-based, mobile-based consumer demands.

 

Anne Cole, VP, Content, DHISCO

Sylvain Courtial, Senior Manager, Product Management, Amadeus

Michaela Papenhoff, Managing Director, h2c

 

Location: Turmalin Room

 

17:30  18:00
New Member Orientation

 

This session is for new HEDNA members as well as first time conference attendees.

 

Location: Aquamarin Room

 

18:00 – 19:30
Opening Reception
Sponsored by: Amadeus

Location: Pre-function Foyer


WEDNESDAY, 15 JUNE, 2016

8:00 – 17:00
Conference Registration

Location: Pre-function Foyer

8:00 – 9:00
Networking Breakfast

Sponsored by: QR Quality Reservations

Location: Pre-function Foyer

 

8:30  16:30
HEDNA Café

Sponsored by: Elavon


The HEDNA Café will provide complimentary espresso beverages to conference attendees to make networking more comfortable during the conference.

 

Location: Jade Room


9:00 – 9:15
President's Welcome 

 

HEDNA's President, Rajesh Vohra, will provide an introduction to HEDNA Berlin.

Rajesh Vohra, Sales & Marketing Director, Sarova Hotels

 

Location: Saphir Room


9:15 – 10:15
Opening Keynote
Jonathan MacDonald, Founder, Thought Expansion Network

 

Jonathan MacDonald will help the hotel community expand thought around the potential of technology, the shaping of society and the readiness of business, all of which are constantly influenced by fast-paced, relentless change. This thought expansion inspires a deeper understanding of the hotel industry's challenges and opportunities, enabling hoteliers to utilize knowledge to explore what the future could look like, and whether they are building the future hotel industry as the one they want to live in.

 

Location: Saphir Room


10:15 – 11:00
Distribution Transformation: Business as Unusual

 

Hotel distribution, like our conference host city of Berlin itself, is a business discipline marked by constant evolution and transformation. New and emerging consumer and industry technologies, guest expectations, business strategies, market forces, and organization strategies create a compelling and essential need for hotel distribution to continue to evolve and transform.


In a Q1 2016 industry research study commissioned by HEDNA and conducted by Atmosphere Research, almost four in five HEDNA Principal Members view mobile as a strategically important channel. Nearly 75% believe that within two years they will use a new distribution channel that doesn't currently exist. Almost half believe that within three years, distribution and marketing functions will merge.


This must-attend session will use both HEDNA's own research and Atmosphere's other data to offer a compelling vision into the future of hotel distribution. We will learn more about the various factors driving the need to evolve and transform what is needed for distribution to remain relevant to our various stakeholders, and we will need to do to contribute to our organizations' success amidst this newest wave of transformation.

 

Henry Harteveldt, Founder, Atmosphere Research Group

 

Location: Saphir Room

 

11:00  11:30
Networking Break

Location: Pre-function Foyer


11:30  12:20
Disruptors: Challenges for Distribution

 

Though often viewed as "external" factors within hospitality, disruption and innovation can and must exist within established hotel organizations to appeal to guests' evolving needs and expectations, and for those businesses to succeed. For Blacklane and HomeExchange, distribution plays a key role in their strategies to innovate and challenge both the status quo and far larger competitors. Join us as these companies' executives share with us some of the distribution and marketing ideas they have tapped that perhaps hotels may have overlooked, the steps they take to distinguish themselves with travelers, and what opportunities they see to potentially partner with hotels.

 

Moderator:

Henry Harteveldt, Founder, Atmosphere Research Group

Panelists:

Jim Pickell, President, HomeExchange

Adam Parken, Director of Communications and Public Relations, Blacklane

 

Location: Saphir Room


 

12:20 - 13:20 

Breakout Sessions


Distribution and Revenue Management - the RMS Supplier Perspective

 

Distribution and Revenue Management are now inextricably linked. Revenue Management now drives many, possibly most, Electronic Distribution decisions. As part of this embrace of Revenue Management we see hotel groups and individual properties increasingly installing Revenue Management Systems (RMS) to strengthen their RM programs. RMSs are now key components in our tool kits.


So, what do the suppliers of these increasingly important tools see happening in the hotel space? How do they view and how are they responding to our challenges- challenges that include maintaining rate parity, managing OTAs (and now metasearch) participation, calculating and factoring the cost of distribution into their decisions?

 

What impact do RMS developers see "big data" having on Revenue Management? How will the consolidation of hotel companies and the concurrent proliferation of hotel brands impact RMS recommendations? What steps are they taking to support revenue management beyond the division in hotels?

 

This session will bring senior representatives of the leading RMS suppliers to the HEDNA stage to discuss these topics and your questions.

 

Moderator:

John Burns, President, Hospitality Technology Consulting

Panelists:

Michael McCartan, Managing Director, EMEA, Duetto Research

Paul van Meerendonk, Director, Advisory Services, IDeaS
Erik Munoz, Chief Marketing Officer, LodgIQ

Stan van Roij, Managing Director, Infor EasyRMS

 

Location: Saphir Room

 

Payments - Evolve Your Mobile Strategy

 

The importance of mobile as a distribution channel is undisputed; the role of payments within mobile application is less appreciated but essential to the customer relationship. Integrating payments with other app functionalities has never been more relevant, particularly with the increased use of prepaid rates and the increasing adoption of new payment methods. In this panel session, payment and hotel industry experts discuss the opportunities, challenges and options for mobile payments to provide you with actionable insight for developing or evolving your mobile strategy.

 

Moderator: 

David Cabreza, Director, International Distribution Services, Hilton Worldwide

Panelists:

Pascal Burg, Director, Edgar, Dunn & Company

Mike Carlo, Global Head of Travel Payments, Transpay

Bertrand Kleimberg, Director of Payment Solutions, Accor

Alison Riches, International Corporate Sales, Elavon

Diederik Van Gool, Business Development Manager, WorldPay

Wei Zhihong, General Manager, UnionPay International Europe

 

Location: Rubin Room



13:20 – 14:35
Networking Lunch

Sponsored by: JackRabbit Systems

Location: Nikolai 1

 

14:35 – 15:15
Looking Ahead to 2020

 

While 2020 seems like a sci-fi movie concept, this visionary year will be here before we know it. In two 20 minute sessions, we will discuss two areas where we think we may see some significant changes by 2020. First, we will look at the role of direct sales through brand.com. Next, we will consider how the hotel industry can increase profitability by creating a guest-centric payment strategy.

 

Moderator:

Mike Carlo, Global Head of Travel, Transpay
Panelists:

Pascal Burg, Director, Edgar, Dunn & Company

Stephan Keschelis, VP E-Commerce, NH Hotels

 

Location: Saphir Room


15:15 – 16:15
Merger Mania in the Travel Industry: What Does it Mean for Our Business?

 

The last 12 months have witnessed unprecedented merger and acquisition throughout the distribution ecosystem. Hotel companies have merged or acquires, as have OTAs and reservation service suppliers. In some cases similar organizations have combined - hotel companies have bought hotel companies, OTAs bought OTAs, and representation companies have acquired other representation companies.

 

In other cases new business configurations have formed as hotel companies and OTAs acquired vacation rental groups, as OTAs, GDSs and hotel companies purchased PMA vendors, digital marketers and revenue management companies.

 

We often refer to this acquisition and merger activity as "consolidations" and wonder what might be its positive and negative impacts on us individually and on our industry as a whole.

  

A diverse panel of hoteliers, OTAs, service suppliers and consultants will attempt to answer these questions. We hope you will add your voice to this exciting conversation.

 

Moderator:

John Burns, President, Hospitality Technology Consulting

Presenters:

Suzanna Chiu, Head of Amadeus Ventures, Amadeus
Noreen Henry, Chief Revenue Officer, DHISCO

Michaela Papenhoff, Managing Director, h2c

Richard Wiegmann, Managing Director, Trust Group

 

Location: Saphir Room

 

16:15 – 16:45

Networking Break

Sponsored by: Onyx Payments

Location: Pre-function Foyer

 

16:45 – 17:45
The Jetsons Effect: Building a Future-Ready Hospitality Experience

 

One of the challenges of working with today's guests, including the important millennial generation, is deciding where to put more, or less, human interaction into customer service and the customer experience. Using a fun yet useful framework of the Jetsons cartoon vision of the future, as well as much practical insights and examples, Micah will help you address the key issues of a future-friendly hospitality experience.

 

Micah Solomon, President, Four Aces, Inc.

Location: Saphir Room


19:30 – 0:00

Evening Event

Sponsored by: HRS Group

Location: Spindler & Klatt

 

Note: Please gather in the hotel lobby at 19:00 for coach transportation to the venue


THURSDAY, 16 JUNE, 2016

8:30 – 14:00
Registration
Location: Pre-function Foyer


08:30  09:30
Networking Breakfast
Location: Pre-function Foyer

09:00 – 14:15
HEDNA Café
Sponsored by: Elavon

The HEDNA Café will provide complimentary espresso beverages to conference attendees to make networking more comfortable during the conference.

 

Location: Jade Room

 

09:30 – 10:30
Digital Doormen to Blockchain Bookings

 

In a world of smart cities, smart homes and smart hotels, how can we effectively design for the human in the middle? How can we drive seamless experiences for our guests? As our definition of digital expands to include physical objects and efficiencies in the real world, what opportunities and challenges do we face as hoteliers? Just as Airbnb provided a new way to aggregate destinations, blockchain may provide new channels to manage peer-to-peer bookings. In this session, Gary Schwartz, and international expert in digital commerce, discusses the ideas that will help guide our design moving into the next generation of engagement.

 

Gary Schwartz, Founder & Mobile Marketing Guru, Impact Mobile

 

Location: Saphir Room

 

10:30 – 11:15
Distribution Dynamics in Europe: Key Findings from Phocuswright and h2c's Independent Lodging Study


From small B&B's to large urban hotels, the majority of independent properties are self-sufficient, operating with little if any guidance from sales and marketing organizations or representation companies. With distribution costs on the rise, marketing decisions are becoming more complex. Consequently, more than ever, independents strive to improve their understanding of distribution and control the effectiveness of their marketing measures. Michaela Papenhoff will present major findings of the joint study, highlight the dynamics which drive the European independent lodging marketing. Key metrics across the five key European countries will be show, also providing an overview of general technology system adoption.

 

Michaela Papenhoff, Senior European Market Analyst, Phocuswright and Managing Director, h2c

 

Location: Saphir Room

 

11:15 – 11:45
Networking Break

Location: Pre-function Foyer

 

11:45 – 12:30
European Market - Regional Spotlight

 

The dynamics of the European hospitality landscape are as diverse as the region it serves. The language, currency, and cultural challenges of yesterday have given way to a business climate founded on new paradigms of social interaction, next generation technology, and daily events requiring quick reaction. What do these new paradigms mean to your business? What is the future of hospitality in this diverse region? This workshop will explore creative opportunities to increase distribution in an age of constant change.

 

Moderator:

Pam Woodman, Director of Electronic Distribution, Marriott International

Panelists:

Anjusha Chemmanur, Market Intelligence Manager, Travelport

Philipp Hahn, VP Chain and Partner Management, HRS Group

Rajesh Vohra, Sales and Marketing Director, Sarova Hotels

Peter Waters, Director, Hotel Distribution, Amadeus

Neal Watson, Director, Global Account Management, LastMinute

Clive Wood, Head of Commercial - Hotel Chains & Supplier Integration, GTA

 

Location: Saphir Room

 

12:30 – 13:15 
GDS, OTA and Distributors

 

Many of us receive communications about the upgrades, enhancements and new features that are implemented and planned for the demand customers of GDS and OTA partners. From expanded PNR segments, to guest feedback mechanisms, to enhanced cache management, our distribution partners are hard a work improving the tools that benefit the hospitality industry. In this session, panelists will clarify their communication and provide insight into recent announcements and plans for what the GDS, OTA and connectivity solution partners are doing to help the hospitality industry distribute in what is becoming an every increasingly complex, multi-faceted world of electronic distribution.

 

Moderator:

Doug Carr, Executive Director Distribution, FRHI Hotels & Resorts

Panelists:

Dave Conway, Regional Director, Hospitality, EMEA & APAC, Sabre Travel Network

Sylvain Courtial, Manager Product Management, Hotel Distribution, Amadeus

Arne Erichsen, Director Market Management, Expedia

Gianna Rivera, VP Client Services, DHISCO

Christine Updegraff, Director, Account Management, HBSi

Ross Vinograd, Director of Hotel Product, Travelport

 

Location: Saphir Room

 

13:15 – 14:30
Networking Lunch

Location: Nikolai 1


14:30 – 15:30
Disruption in Travel, and the Broad Implications to our Future

 

What is the future of hospitality and travel? What are the sweeping global societal, cultural and technology shifts underpinning and driving profound changes? How are innovation, disruptive technology, and data already removing traditional barriers and friction points in reshaping and delivering a better hospitality and travel experience? The sharing economy is just one of many examples of the transformation already underway and they are accelerating! How will these changes unfold and where will they lead us into the future?

 

Jim Pickell, President, HomeExchange 

Location: Saphir Room
  

15:30 – 16:00
HEDNA Celebrates 25 Years

Location: Saphir Room


16:00 – 21:00
Farewell Event - Cruise on the River Spree with sightseeing, drinks and dinner.

Sponsored by: GIATA

Registration
Member Rate: US$1,395 per attendee
Non-member Rate: US$2,295 per attendee

 

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