Inspire and equip the hotel industry with the essential knowledge needed to enter the global meta landscape most effectively, ensuring the development of smooth processes to run meta campaigns and/or present hotels on meta.
To serve as the source of truth and understanding for HEDNA membership for all matters pertaining to Meta Search collaboration.
-Promote a collaborative understanding and appreciation amongst all hotel distribution participants of the challenges, concerns and opportunities in the metasearch landscape.
-Provide HEDNA membership with an unbiased collaborative view, and the necessary tools that will promote awareness, understanding and increased adoption of metasearch.
Steven Rubin, TRI Hospitality
Lew Harasymiw, TripAdvisor
Group Board Liaison:
Dave Revelle, DerbySoft
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