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PROGRAMME FOR HEDNA ASPAC CONFERENCE
IN SINGAPORE 18TH OCTOBER, 2007, GRAND HYATT SINGAPORE
Presentations:
Welcome Presentation
HEDNA Committee Update
Online Distribution Trends
Demystifying the Negotiated Rate Loading Process
GDS Hotel Rate Loading
GDS Marketing Opportunities
Panel Discussion: Can We Live Without Online Travel Agencies?
Awareness, Misconceptions, and Education: Travel Agencies in Asia Pacific
Travel 2.0 - Innovation Through Disruption
| Time |
Session |
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| 9:30am – 10:00am |
Conference Registration
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| 10:00am – 10:30am |
Welcome Remarks and HEDNA Update:
Olivier Dombey, Regional Vice President, Asia Pacific – Pegasus Solutions and HEDNA ASPAC Board Chair
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| 10:30am – 11:15am |
Opening Keynote: Vertical Search in Action
Craig Hewett, Founder and Chief Marketing Officer – Bezurk
The keynote address will discuss the impact that online booking engines have now and will have in the
foreseeable future in the ASPAC region. How will consumers adapt to new market entrants and what do travel
organisations need to prepare to remain cutting edge.
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| 11:15am – 11:30am |
Morning Coffee & Tea Break
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| 11:30am – 12:00pm |
Market Trends Update on Electronic Distribution
Maverick Mak, Director of E-Commerce, Asia – TravelClick
In a global marketplace that changes every day, online consumers now have more choices than
ever to book travel. While new and evolving choices develop, new trends in consumer booking behaviour
follow suit. This session will explore some of specific changes in online booking behaviour and offer
insight into how your organisation can best adapt and flourish under these changes.
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| 12:00pm – 1:00pm |
Networking Lunch
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| 1:00pm – 2:00pm |
Corporate Travel Best Practices: Demystify the Negotiated Rate Loading Process
Moderator: Elaine Luey, Regional Director, Greater China Global Sales – Marriott
With:
 Christian Binting, Business Development Director, Distribution Marketing, Asia Pacific – InterContinental Hotels Group
Roland Jegge, Vice President, Asia Pacific – WORLDHOTELS
Rosalind Low, Program Manager, Asia Pacific Travel Management Services – GE
The real work begins after the rate acceptance. Based on research, negotiated rate loading could be a very
painful process. How can this process be managed effectively? This session will help to demystify the negotiated
rate process and share best practices from corporate travel managers, hotel companies and corporate travel
management point of view.
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| 2:00pm – 3:00pm |
GDS Best Practices:
Moderator: Patrick Andres, Managing Director, Asia Pacific – SynXis
With:
Craig Fong, Vice President, Non-Air Content Associates – Abacus
Joe Lim, Regional Director, Hospitality and Car Rental, Asia and Pacific – Galileo
James Marshall, Regional Director, Hospitality Distribution, Asia Pacific – Amadeus
GDS's are not dead but are flourishing as a viable part of the travel industry. What do we need to do as travel
industry partners to embrace opportunities that the GDS's have to offer? This session will demonstrate what
latest enhancements and marketing opportunities the GDS's have to offer to reach the travel agents and the
travellers, and what they are doing to change the perception and habits of the travel consultants.
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| 3:00pm – 3:30pm |
Afternoon Coffee & Tea Break
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| 3:30pm – 4:15pm |
Can we live without Online Travel Agencies?
Moderator: Joe Nguyen, Director of eCommerce – Millennium & Copthorne Hotels
With
Boh Tuang Poh, Executive Chairman, Asiatravel.com Holdings Ltd
Roshan Mendis, Director of Commercial, Asia Pacific – Zuji
With growth in travel industry brand-dot-com websites, what role do Online Travel Agencies really play in our
business today and protectively going forward? This panel will address the role of OTA's in today's changing
online business environment and how we as travel industry partners can collaborate in a mutually profitable
environment.
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| 4:15pm – 4:45pm |
Committee Updates
Olivier Dombey, Regional Vice President, Asia Pacific – Utell Hotels & Resorts and
HEDNA ASPAC Board Chair
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| 4:45pm – 5:00pm |
Closing Remarks
Olivier Dombey, Regional Vice President, Asia Pacific – Utell Hotels & Resorts and HEDNA ASPAC Board
Chair
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| 5:00pm – 6:00pm |
Evening Cocktails & Networking
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