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Trade associations are perfectly lawful organizations. However, since a trade association is, by definition
an organization of competitors, HEDNA members must take precautions to ensure that we do not engage in
activities which can be interpreted as violating existing anti-trust or anti-competitive agreements in
various parts of the world. For any activity which is deemed to unreasonably restrain trade, the association
and its members may be subject to legal penalties, regardless of otherwise beneficial objectives.
To ensure that we conduct all meetings and gatherings in strict compliance to any such laws and agreements
in any part of the world, the HEDNA Code of Conduct is to be distributed and/or read aloud at all such gatherings.
There will be no discussion of room rates, surcharges, conditions, terms or prices of services, allocating
or sharing of customers, refusing to deal with a particular supplier or class of suppliers. Neither serious
or flippant remarks will be permitted.
Because the members of the organization are expected to behave professionally at all times, which includes
acting in accordance with all applicable laws, negative, disparaging or discrediting comments regarding other
members, corporations or competitors, or their goods or services, will not be tolerated.
HEDNA may not issue recommendation on any of the above subjects or distribute to its members any publications
concerning such matters. No discussions which directly or indirectly fix purchase or selling prices may take
place. Standards or certification requirements for membership must give equal conditions to all similar parties.
All HEDNA related meetings shall be conducted in accordance with a previously prepared and distributed agenda.
ALL HEDNA meeting agendas will contain standard elements, including (but not limited to):
- Educating membership.
- Improving GDS functionality and technical progress.
- Improving the distribution of hotel products through electronic means.
Actions inconsistent with the above terms will be considered violations of this Code of Conduct. The Board of Directors reserves the
right to take whatever actions it deems necessary to ensure compliance with this Code.
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