Because a trade association is an organization of competitors, HEDNA members must take
precautions to ensure that they do not engage in activities that can be interpreted as
violating existing anti-trust or anti-competitive laws and/or agreements. For any activity that
is deemed to unreasonably restrain trade, the Association and its members may be subject
to civil and criminal legal penalties, regardless of otherwise beneficial objectives.
To ensure that all meetings and gatherings are conducted in strict compliance to any such
laws and agreements, the HEDNA Code of Conduct is to be distributed and/or read aloud at
all such gatherings.
There will be no discussion of room rates, surcharges, conditions, market share, terms or
prices of services, allocating or sharing of customers, refusing to deal with a particular
supplier or class of suppliers or other competitively sensitive topics. Neither serious nor
flippant remarks will be permitted. Also, any publications or handouts containing such
information shall not be distributed or made available to competitors.
Because the members of the organization are expected to behave professionally at all
times, which includes acting in accordance with all applicable laws, negative, disparaging or
discrediting comments regarding other members, corporations or competitors, or their
goods or services, will not be tolerated.
HEDNA may not issue recommendations on any of the above subjects or distribute to its
members any publications concerning such matters. No discussions that directly or
indirectly fix purchase or selling prices may take place. Standards or certification
requirements for membership must give equal conditions to all similar parties.
All HEDNA related meetings should be conducted in accordance with a previously prepared
and distributed agenda. ALL HEDNA meeting agendas will contain standard elements,
including (but not limited to):
Actions inconsistent with the above terms will be considered violations of this Code of
Conduct. The Board of Directors reserves the right to take whatever actions it deems
necessary to ensure compliance with this Code, or address a violation of the Code of
- Educating membership
- Improving GDS and OTC functionality and technical progress
- Improving the distribution of hotel products through electronic means.