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Committee Meeting Minutes
Meeting Minutes from HEDNA's Global Meeting
2002 May, London, UK
| Meeting Name: |
HEDNA Curriculm Committee |
| Location: |
London, UK |
Chair: |
Michael Cohen |
| Date: |
May 17, 2002 |
Co-Chair: |
Denise Bynum-Jones |
Agenda - Action Items/Issues
| Item No. |
Subject |
High Level Summary/Issues |
| 1 |
HEDNA University Update |
- 2001- 18 cities, 278 participants, proceeds to HEDNA $14,684.77 USD.
- 2002 - 6 cities so far, 116 participants, proceeds to HEDNA $7,129.46USD, 6 US cities pending, 4 Latin Amer., 5 Asia/Pacf.
- HSA expressed concerns about turn out in TX, Houston low, what will happen in Austin? And Santo Domingo- b/c of canceling San Juan last year?
- Discussion on Language agreed to be delivery in English (one exception Grupo Posada - wants in Spanish)
- PPT in local language
- 4 private label training sessions for 2002
- Inn at Biltmore - 1day
- Fripp Island - 1 day
- Pacifica hotel company - 1day
- AFM hospitality - 2 day
- Advantages, costs go way down b/c company pays, gain momentum, how to do more of this?, requires customized ppts and using their hotels as examples
- Targeted events named for 2002/3 - Hotel/Motel Associations Tourism Organizations to help drive more interest
- Marketing of HEDNA U by HSA:
- 1.Post Card DB contacts w/ highlight
- 2.Fax full sheet same info - sign up form
- 3.Email focus region around the city - brand and management companies
- 4.Small Post Card
- Additional brain storming for Marketing
- HEDNA members should be encouraged to help and spread the word b/c we have 340 members
- Target VPOps, Dir. Ops, Sales & Marketing,
- Target Management companies
- Some may not be suitable, i.e. Franchise mang. companies - or private label. Would they say it is not appropriate for them to share with franchisees
- Create Template for a form letter so that it is easier for members to reach their staff?
- Create Electronic Postcard template off HEDNA.org
- Need ad or blurb on front home page of HEDNA.org which links to HSA info on the course
- New Course development: Revenue Management, (Basic & Advanced), Advanced GDS Marketing Strategies and Advanced IDS Marketing Strategies
- HEDNA U Online elearning in progress HSA showed demos
- Certifications achieved from ARDA, AH&LA, HFTP, HSMAI but need to publize this more!! And will try push it, but what about EMA certs? Good way to sell costs to the GM? Two days out vs. benefits!!
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| 2 |
GDS Trainers Guide - Update on minor changes |
- Elearning link up possibilities, to get HSA to help
- To be placed on web site redesign in multiple locations with password protection
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| 3 |
Intro. Guide update
(This document was created from HEDNA U material that was fairly basic introduction to GDS and no longer needed in new HEDNA U material.)
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- New July due date from Judy Burns
- Text Book like revisions
- Electronic delivery
- Charge- None? or Minimal
- Distribution - E-store from HSA
- Free with the sign up for HEDNA U
- Struggle with distribution if it is in hard copy form
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| 4 |
Mktg of HEDNA.org |
Ideas for marketing HEDNA.org
- Tie it back to HEDNA but be a tool/ resource
- University Hospitality Departments
- Association Links, Industry links from major US Tourism organizations, CVBs' promotional boards, TIAA, etc.
- Inserts in the welcome pack explaining the value
- Ads in trade mags
- Industry Calendars
- Freebie, Giveaway at shows, using 'HEDNA.org' label
- Get additional sponsorships and offer a calendar of industry wide events including provided by HEDNA.org
- European awareness at shows like EMA World travel mart, ITB (biggest), EuroTec
- EMA College courses - Need to know about HEDNA, professors, students
- Asia awareness: knowledge, travel agents exchanges, seminars for suppliers too, distribution sessions, (top level teaser working on that), forums,
- Success quotes, testimonials,
- Pictures of industry leaders we know as members in collatoral, and photos,
- Promote it publicly at HEDNA conferences like on day 1 during group sessions, promoted by board members
- PR pieces after HEDNA should mention the web site along with the results of the conference
- Invite media to the conferences, listening, give is a front or side position for article (knowledge of handling media needed) or like the Tech showcase could be open to media first before membership
- Online Discussion groups provided by HSA should use high profile persons to promote HEDNA. HSA has the technology to do this kind of topic discussions on line. (see below too)
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| 5 |
HSA E-learning update |
- 2 day course into online format structure -get from Mike
- Esource library repository
- On line 2-day course, separate module, can skip around or linear, graphics, HENDA logo-ed, index back to main directory to move through the course, all the terms provided, etc.
- Assements - preliminary, questions, results how are they doing
- Link is www.Hedna.Hsa.org
- Opportunity web cast is available, hear the latest on., series of net conferences, discussion groups, latest ways., industry experts on line, revenue source**- low costs, new platform and rebroadcast - genesis system.
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Attendees (C= Conference Call Attendee, A=Attended In-Person)
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Attendees |
Company Name |
EMail |
| 1 |
Michael Cohen |
Raffles |
Michael.Cohen@Raffles.com |
| 2 |
Denise Bynum Jones |
TIMS |
DeniseBynumJones@TIMSReports.com |
| 3 |
Mark Lowery |
Adam's Mark Hotels |
MLowery@Adamsmark.com |
| 4 |
Mike Hampton |
HSA International |
MHampton@HSA.com |
| 5 |
Christine Toguchi |
HSA International |
CToguchi@HSA.com |
| 6 |
Tammy Peter |
Cendant |
Tammy.Peter@Cendant.com |
| 7 |
Brad Smith |
HSA International |
BSmith@HSA.com |
| 8 |
Armando Rodriquez |
Leading Hotels |
Armando.Rodriquez@lhw-offices.com |
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