A world wide identification standardization project has been initiated to develop and deploy a public domain solution for the hospitality industry.
We believe in the free exchange of information within our industry and want to add value to increase the flow of trade and revenue on a global basis.
Please reference the following UGI information for more details
Online group distribution is one of the most widely untapped markets in the hotel industry today. The Group Committee enables attendees to interact face-to-face with online group market leaders and develop the tools to enact new, internal strategies for their organizations.
Board Liaison: Edward Perry, WORLDHOTELS
eperry@worldhotels.com
The UGI committee has re-launched an idea of a unique global identifier (UGI) that would be used by our industry to leave footprints on transactions, such as sell/stay, content, financial, etc, and promote seamless and open identification allowing everyone to track and identify the different entities that touched transactions throughout their life cycle.
Chair: Laury Behrens, WPS
lab@wpsnetwork.com
Board Liaison: Melanie Ryan, Orbitz Worldwide
mryan@orbitz.com
Staff Liaison: Valerie Cooper, HEDNA Executive Director
vcooper@hedna.org