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HEDNA University 2.0
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6/14/2016
When: 06/14/2016
8:30 AM
Where: Radisson Blu Hotel
Karl-Liebknecht-Straße 3
Berlin 10178
Germany
Presenter: Fred Bean, President & CEO, REBEL Travel Corporation
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CONTENT: Hoteliers manage a variety of content through various departments on a daily basis.  Learn about the different types of content and best practices for inter-departmental content management.

 

REVENUE & CHANNEL MANAGEMENT: Revenue and channel management is increasingly coupled with distribution, and should be, for maximum optimization. Explore the fundamentals of the multi-faceted discipline of revenue management and learn how to apply it to diverse channels that often seem to have a life of their own.

 

ELECTRONIC ADVERTISING: Online marketing opportunities continue to proliferate. Learn the basics of electronic advertising as you examine the options, optimal timing and placement, and measures to take to drive results.

 

The session will be taught by: Fred Bean, President & CEO, REBEL Travel Corporation and Rachel Neal VP, Connectivity, DerbySoft

HEDNA (Hotel Electronic Distribution Network Association)
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