HEDNA University 2.0 Atlanta
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HEDNA University 2.0 Atlanta

4/23/2015
When: April 23, 2015
9:00 a.m. - 4:30 p.m.
Where: IHG
3 Ravinia Drive
Atlanta, Georgia  30346
United States
Presenter: Marion Roger, HER Consulting
Contact:


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IHG is excited to be hosting HEDNA University in their offices on Thursday, April 23rd. This class is only open to IHG employees. This will be the inaugural class for 3 new training modules in the HEDNA U 2.0 course series. You are invited to attend 1, 2, or all 3 modules based on your interest and availability. Space is limited to 25 seats per module so sign up early.  Lunch will be provided for those who attend at least 2 modules. 

Module 1: Revenue & Channel Management – 9:00 a.m. to 12:30 p.m. (15 minute break at 10:30am)
So what is “Revenue Management” anyway?  It’s more than you think!  Learn the fundamentals of this hospitality discipline and how you can use it to manage all those channels that often seem to have a life of their own.

Lunch – 12:30 p.m. to 1:30 p.m.

Module 2: Electronic Advertising – 1:30 p.m. to 3:00 p.m.
As online marketing opportunities proliferate, we need to understand how a tried and true practice, like advertising, has to change.   Learn the basics of electronic advertising including what your options are, when is the best time to use each and how to get the best results.  

Module 3: Payments – 3:15 p.m. to 4:30 p.m.
As the payment world evolves and new markets open up we’ve seen a transition from cash to vouchers to cards … now we have “virtual currencies” and more.  Learn about what’s out there now, what’s coming and how our industry should prepare.

HEDNA (Hotel Electronic Distribution Network Association)
National Press Building, Suite 750, 529 14th St, NW, Washington, DC 20045
T: +1 202 204 8400   F: +1 202 591 2445   E: info@hedna.org

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