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HEDNA University 1.0 Online
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HEDNA University 1.0 Online

In this course, you'll learn the basics of electronic distribution from executives and managers at a few of the most influential companies in the hotel industry today.

11/30/2015
When: Ongoing
Contact:


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HEDNA has partnered with Cornell University's online learning subsidiary, eCornell, to create an interactive online learning experience based on HEDNA's current education seminar, HEDNA University 1.0: Introduction to Distribution.

In this course, you'll learn the basics of electronic distribution from executives and managers at a few of the most influential companies in the hotel industry today. Starting with a historic look at distribution and how it has evolved to its current state, they will walk you through the various aspects of distribution including connectivity, transaction types, and content management. Discover how the Internet and social media have affected distribution in recent years, and the marketing opportunities available to hotels to further their distribution reach. Find out how HEDNA contributes to the education and support of electronic distribution, and how you can drive change through participation.

This course includes: 

  • Video lectures by four leading hotel industry experts and HEDNA board members: Doug Carr of FRHI Hotels; S√©bastien Leitner of Expedia; Linda Kent of Pegasus Solutions; and Edward Perry of Worldhotels.
  • Downloadable resources, including a glossary of common terms and supplementary reading materials similar to those used in the HEDNA classroom experience.
  • Action plans and job aids for you to download and use on the job.
  • Discussion forums for professionals in the hotel industry who are taking this course to share ideas, network, and discuss issues.
  • Student polls related to how your peers in the industry face common challenges.

Upon completion of this course, you will be able to: 

  • Understand at a high level the history of electronic distribution and how its history has led to its current state.
  • Recognize how the Internet has opened up electronic distribution and changed its dynamics.
  • Identify the various aspects of electronic distribution, and understand the methods, components and parties involved with each.
  • Explore social media's impact on distribution.
  • Examine how mobile technology can be used to your advantage.
  • Understand HEDNA's role in educating and supporting the industry with regard to electronic distribution and hospitality eCommerce.

HEDNA (Hotel Electronic Distribution Network Association)
National Press Building, Suite 750, 529 14th St, NW, Washington, DC 20045
T: +1 202 204 8400   F: +1 202 591 2445   E: info@hedna.org

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