HEDNA Communicate: News Headlines

	Monday 28 June
5:30 pm - 7:00 pm	Registration
6:30 pm - 7:30 pm	Opening Reception

	Tuesday 29 June
8:00 am - 5:00 pm	Conference Registration
	GENERAL SESSION
8:30 am - 9:00 am	Welcome Remarks/HEDNA Update - Melanie Ryan, HEDNA President, Orbitz Worldwide
9:00 am - 9:45 am	Opening Keynote - Eleanor Ford, Founder and Director, LikeCube Ltd. Getting Personal: The Power of User Activity How do we make user reviews and customer web activity useful? How do we turn the potential mess of information overload into powerful meaning? How do we convert the searching and sharing social media culture into one of recommendation and personalisation - allowing users to find the right places, and fast? Eleanor Ford will discuss the impact of personalisation on the web travel landscape, through the development of LikeCube's cutting edge recommendation technology.
9:45 am - 10:00 am	Committee Overviews
10:00 am - 10:30 am	Morning Networking Break
	GENERAL SESSION (continued)
10:30 am - 11:30 pm	Social Media in Electronic Distribution Panel It took radio 38 years to reach 50 million listeners, it took TV 13 years, but it only took Facebook 9 months to reach a billion users. How do sites like Facebook, Twitter, TrustYou.com and TripAdvisor affect our business? How can we use these sites to better understand our business, interact with our customers, and market our business? A panel of social media experts debate the effectiveness of social media in growing our business and ways to set an effective social media strategy.
	Moderator: John Ryan, Senior Director, EMEA, Orbitz Worldwide
	Panelists:
	Edward Perry, Senior Director of E-Commerce, WORLDHOTELS
	Jakob Riegger, Managing Director, TrustYou GmbH
	Guillaume Thevenot, Hotel Trade Relations Manager, TripAdvisor
11:30 pm - 12:15 pm	Merchandising/ Marketing Panel - "How to Market and Merchandise your Product in the Current Economy" How do you effectively market your product in this challenging economy? How do you ensure that you maintain and more importantly gain market share? How and where your products are merchandised is of upmost importance to retain your fair market share. Our panel of industry experts will provide examples of what has worked in the current economy. Find out some new opportunities and/or ideas that might work for you.
	Moderator: Paolo Boni, CEO, VFM Leonardo
	Panelists:
	Gary Howes, Strategic Account Director, ebookers.com
	Eric Ingrand, Director Business Development EMEA, 10Best Solutions
	Nicolas Borgis, Director Products, FastBooking
12:15 pm - 12:45 pm	Industry Update by Vladimir Martinov, Director, Client Revenue Strategy, TRAVELCLICK
12:45 pm - 2:00 pm	Networking Lunch
	COMMITTEE MEETINGS
2:00 pm - 3:00 pm	Group Committee - Board Liaison: Edward Perry, WORLDHOTELS The groups committee will discuss the current status of online meetings from a chain perspective, how revenue/ yield management will play into this new world and the types of content that will be valuable in booking online meetings more effectively.
2:00 pm - 3:00 pm	Tour Committee - Board Liaison: Nancy Little, InterContinnental Hotel Group The Tour Committee will be hold discussion to identify and prioritize additional pain points experienced by Hotels and Tour Operators to determine how we can as an industry tackle these challenges surrounding this very important market segment.
	GENERAL SESSION (continued)
3:00 pm - 3:45 pm	HEDNA Speak Up - Top 10 issues “Please join us in a lively interactive session regarding the Top 10 industry issues recently identified by the HEDNA membership. We would appreciate your feedback to ensure all aspects and viewpoints regarding these issues are considered.”
3:45 pm - 4:00 pm	Networking Break
	GENERAL SESSION (continued)
4:00 pm - 5:00 pm	Emerging Markets in the Travel Industry Closing Keynote - Bronwen Maddox, Chief Foreign Commentator, The Times Coming out of crisis: the world ahead Bronwen Maddox looks at where two years of global financial turmoil - and a decade of the "War on Terror" - have left the US, the world's superpower, and its main allies and opponents. Is America now shackled by debt? Is China's rise inevitable? Will the euro unravel?
5:30 pm - 7:00 pm	Evening Reception

	Wednesday 30 June
	COMMITTEE MEETINGS
8:30 am - 9:30 am	Payment Technologies Committee Chair: Patrick Glories, MoneyDirect Board Liaison: Keith Cotton, Hotel Booking Solutions Discover what research has been done and what progress is being made to help hotels address the various issues and challenges associated with payment. How is HEDNA tackling the issues? How do we compare to other industries? What more can be done? Join our interactive presentation and discussion session.
8:30 am - 9:30 am	Standards Committee Board Liaison: Erica Penley, Kimpton Hotels & Restaurants This committee is focusing their efforts specifically on content distribution to on-line distribution partners. The committee is striving to ensure that content is presented in a structure format to ensure proper display and maximization of hotel data in a consistent manner across channels.There is an industry need to understand how, when, where and through which methods content is being distributed.
9:30 am - 10:30 am	UGI Committee Meeting - Chair: Laury Anne Behrens, WPS Board Liaison: Melanie Ryan, Orbitz Worldwide Staff Liaison: Valerie Cooper, HEDNA Executive Director The UGI committee proposes to implement an open standard numbering system and registration system that supports all sides of the reservation and other electronic interexchange within the hospitality industry to increase trade, revenue and harmonization of first the reservation process and eventually becoming the identification standard of the industry. Join us in our session to review: - Segment groups considered for first release of UGIs. - Establishment of a UGI Governance Committee - Next Steps
10:30 am - 11:00 am	Networking Break

	Concurrent Workgroups A tremendous opportunity for direct access to senior managers, these sessions have been designed to provide you with an opportunity to voice industry needs, discussion of current functionality limitations, technology enhancement updates and prioritizing of future enhancement needs. These are closed door sessions and we kindly request that you refrain from attending your competitors session. In addition these sessions are closed to the press.
11:00 am -12:00 pm	VFM Leonardo Inc. - Louise Meyer, Vice President, Hotels
11:00 am -12:00 pm	Sabre Hospitality Solutions - Duane Overgaard, Director Global Accounts Norht America

12:00 pm - 1:30 pm	Networking Lunch

	Concurrent Workgroups A tremendous opportunity for direct access to senior managers, these sessions have been designed to provide you with an opportunity to voice industry needs, discussion of current functionality limitations, technology enhancement updates and prioritizing of future enhancement needs. These are closed door sessions and we kindly request that you refrain from attending your competitors session. In addition these sessions are closed to the press.
1:30 pm - 2:30 pm	Amadeus Hospitality Solutions - Hugo Ehrnreich, Head of Hotel Distribution
1:30 pm - 2:30 pm	Lanyon - Roland Tanner, Chief Operating Officer and Dee Thomas, VP Product Management, Supplier Solutions

2:30 pm - 3:30 pm	Travelport GDS - Paul Adams, Regional Director Hospitality & Car Rental - EMEA and Judith Grimes, Global Product Manager - Hotels
2:30 pm - 3:30 pm	DerbySoft - Feng Ou, CTO, Ted Zhang, CEO, and David Revelle, Director of Business Development

3:30 pm - 4:30 pm	Pegasus - Michael McCartan, Vice President, Distribution Product Management
3:30 pm - 4:30 pm	HBSi - Keith Cotton, VP, Supply Solutions

4:30 pm - 4:45 pm	Closing Remarks - Melanie Ryan, HEDNA President, Orbitz Worldwide