Electronic distribution is one key to a hotelier's success. The smooth running of behind-the-scenes operations helps to turn a hotel guest into a satisfied customer, contributing to the bottom line. To run an effective electronic distribution department, staffers need to understand how electronic distribution works.

To address the need for education in this area, HEDNA has developed a seminar on hotel electronic distribution called HEDNA U.

Watch these videos to learn more about HEDNA U from HEDNA Board Members Tom Bruno and Nancy Little:

Why should you attend HEDNA U?

What does HEDNA U offer?

Who should attend HEDNA U?

• Anyone new to industry
• Seasoned Experienced professionals who need a refresher
• Anyone who may not be involved in day-to-day electronic distribution, but needs a fundamental understanding about it

HEDNA U covers the history and workings of electronic distribution. Hotels and other travel companies are sending their employees to HEDNA U to gain understanding of the hows and whys of the industry. This is an educational program that is filling a distinct need on the part of hotels.

HEDNA's full-day seminar addresses the following:

• How the electronic distribution system functions
• How has the Internet has opened up electronic distribution and changed its dynamics
• How Facebook, Twitter and other social media will impact electronic distribution
• AND how can you use mobile technology to your best advantage

HEDNA U is designed to be an interactive experience for attendees. Q&A and discussion is encouraged by the instructors.

Click here to see a typical agenda.