What We Do - Working Groups

Key to HEDNA’s mission, member-led Working Groups explore and shape the hotel electronic distribution industry. Members identify critical areas in need of consideration and form groups to focus on specific projects. Active throughout the year, they generate invaluable resources and conduct meetings at HEDNA's annual conferences.

Members are encouraged to make a difference by participating. Visit the Members Only Site to get involved in the Working Group communities online.


Property & Product Onboarding
Property and Product Onboarding is committed to increasing clarity in the switchover process. The group's current priority is to provide individual properties with guidelines and a process for notifying the GDSs and DHISCO of changes in representation and branding.
Chair: Jodie Gibson, Manager, Strategic Accounts, DerbySoft


The Payments Forum and its associated Working Groups address payment-related issues within the industry and identifies the need for standards in the areas of interfaces, databases, regulations and privacy. It aims to drive implementation of such standards in cooperation with distribution channels, banks, card schemes and payment technology providers and to promote the adoption of approved standards/guidelines by members.
Co-Chairs: Mike Carlo, Global Head of Payments, Onyx CenterSource & Pascal Burg, Director, Edgar, Dunn & Company


The Content Working Group is taking on the challenges of content distribution, interoperability between hotel systems and distributors, and the lack of consistency of data used in search, shopping, and content transactions. The group is committed to identifying and improving the challenges in creating, managing, and distributing content across diverse channels.
Co-Chairs: Sylvain Courtial, Senior Manager, Product Management for Hotel Distribution, Amadeus & Christin Haensel, Senior Manager, h2c

View the Content Working Group Charter


The Mobile Working Group explores mobile technology’s value and helps to solve barriers to mobile entry in the hospitality industry. The group evaluates mobile’s role in customer acquisition and forecasting as well as how mobile can lead to a better understanding of the guest. 
Chair: Donnie Schumann, Sr. Strategic Partnerships Manager, HotelTonight

View the Mobile Working Group Charter


Hotel Analytics
The Hotel Analytics Working Group will raise awareness of the opportunities data analysis brings to optimize cost and conversion and thereby empower hoteliers to collect, store, analyze and action their data to make intelligent decisions about their distribution strategies.
Co-Chairs: David Turnbull, Co-Founder/CEO, SnapShot Travel & Matthew Goulden, Managing Director, Triometric

View the Hotel Analytics Working Group Charter


Third Party Bookings & Commissions
Co-Chairs: TBD


HEDNA (Hotel Electronic Distribution Network Association)
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