What We Do - Working Groups

Key to HEDNA’s mission, Working Groups explore and shape the hotel electronic distribution industry. Members identify critical areas in need of consideration and form groups to focus on specific projects. Active throughout the year, they generate invaluable resources and conduct meetings at HEDNA's annual conferences.


Members are encouraged to make a difference by participating. Click the links below to get involved in the Working Group communities online.


The Payments Forum and its associated Working Groups address payment-related issues within the industry and identifies the need for standards in the areas of interfaces, databases, regulations and privacy. It aims to drive implementation of such standards in cooperation with distribution channels, banks, card schemes and payment technology providers and to promote the adoption of approved standards/guidelines by members.


Open Payment Alliance

Xavier Ginesta, Chairman, Voxel Group
Jennifer Sampson, COO, Onyx CenterSource

Learn More and Join the Open Payment Alliance


Third Party Commissions

David Cabreza, Director, International Distribution Services, Hilton Worldwide

Learn More and Join the Third Party Commissions Working Group


The Content Working Group is taking on the challenges of content distribution, interoperability between hotel systems and distributors, and the lack of consistency of data used in search, shopping, and content transactions. The group is committed to identifying and improving the challenges in creating, managing, and distributing content across diverse channels.

Sylvain Courtial, Senior Manager, Product Management for Hotel Distribution, Amadeus
Christin Haensel, Senior Manager, h2c

Learn More and Join the Content Working Group 


The Mobile Working Group explores mobile technology’s value and helps to solve barriers to mobile entry in the hospitality industry. The group evaluates mobile’s role in customer acquisition and forecasting as well as how mobile can lead to a better understanding of the guest.

Chair: Donnie Schumann, Sr. Strategic Partnerships Manager, HotelTonight

Learn More and Join the Mobile Working Group


Hotel Analytics
The Hotel Analytics Working Group will raise awareness of the opportunities data analysis brings to optimize cost and conversion and thereby empower hoteliers to collect, store, analyze and action their data to make intelligent decisions about their distribution strategies.

David Turnbull, Co-Founder/CEO, SnapShot Travel
Matthew Goulden, Managing Director, Triometric

Learn More and Join the Hotel Analytics Working Group


HEDNA (Hotel Electronic Distribution Network Association)
National Press Building, Suite 750, 529 14th St, NW, Washington, DC 20045
T: +1 202 204 8400   F: +1 202 591 2445   E: info@hedna.org

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